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💜 Unlock your coolest blonde yet — because your hair deserves the VIP treatment.
Bold Uniq Purple Hair Mask is a 6.76oz vegan, cruelty-free toner designed to neutralize yellow and brassy tones in blonde, platinum, silver, and gray hair. Enriched with natural oils like coconut and marula, it deeply conditions and repairs dry, damaged hair while protecting color with UV-absorbing ingredients. Free from parabens and sulfates, this mask delivers professional salon-quality toning and hydration in a convenient at-home treatment.



| ASIN | B07F1XK8WD |
| Active Ingredients | Sodium Lauryl Sulfate |
| Additional Features | Detangling |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #7,036 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #9 in Hair Color Refreshing Masks |
| Brand | BOLD UNIQ |
| Brand Name | BOLD UNIQ |
| Customer Reviews | 4.3 out of 5 stars 53,757 Reviews |
| Global Trade Identification Number | 05060885030474 |
| Hair Conditioner Type | Hair Conditioning Mask |
| Hair Type | Dry |
| Item Dimensions | 3.54 x 4.33 x 2.95 inches |
| Item Form | Lotion |
| Item Type Name | Purple Hair Mask for Blonde, Platinum and Silver Hair: BOLD UNIQ by B Uniq Blue Masque to Reduce Brassiness and Condition Dry, Damaged Hair - Sulfate Free Toner (200 ml) |
| Item Weight | 10.58 ounces |
| Liquid Volume | 6.76 fluid ounces |
| Manufacturer | Second Glance Beauty |
| Manufacturer Part Number | BLU00132 |
| Material Feature | Natural |
| Material Features | Natural |
| Material Type Free | Paraben Free, Sulfate Free |
| Model Number | BLU00125 |
| Number of Items | 1 |
| Package Type Name | Box |
| Product Benefits | Conditioning, Moisturizing |
| Recommended Uses For Product | revitalize blonde hair, condition dry and damaged hair |
| Scent Name | Citrus |
| Size | 6.8 Fl Oz (Pack of 1) |
| Special Ingredients | Natural Oils, Vegan, Cruelty-Free |
| Unit Count | 6.8 Fluid Ounces |
J**O
I won't buy any other mask!
This is review is for anyone with red tones, anyone else with a little brass, stop reading and just buy it. I decided to box bleach my hair after 19 years of dying my hair with darker red tones. I am a natural brunette. Against what my gut was telling me, I went for it. The results were better than anticipated but still looked a bit like a highlighter. I was looking for something to tone it down that was reasonably priced and would get here QUICK. I ordered this and arrived 2 days later. I couldn't wait to fix my hair. I opened the box and the insert immediately said it will not work on red tones. 😑 well..... it cant hurt either.... right? So I went for it. This was the best thing ever. The moisture was unbelievable, and it helped to tone down my red/orange. Now, it didnt make it disappear, as it stated its not for reds, but it helped ALOT! The repair benefits were amazing. A few weeks later I used permanent toner to get the shade I was looking for and tried other purple products to maintain color. Well... Im back and never leaving again. Skip the purple shampoo and conditioner, forget the other masks. When I tell you I have been through 3 other masks and 2 different brand shampoo and conditioner and nothing compared to the results of Bold Uniq. I use all of my old products and just added this to my routine every 2 washes (I wash every 3 days). I will not try another product.
C**E
If it doesnt work on wet hair, try it on dry hair!
Ive used this mask a handful of times, all from the same jar so amount alone is a good deal. However, following the instructions, it didnt ever have the impact i was aiming for and i still felt like I needed to run to sallys for a proper toner. This time, out of sheer laziness and an unwillingness to go to the store or wait for an order, i decided to try this mask on dry hair and see how it went. It worked! I left it on for about 10 minutes on dry, honey blonde hair. It came out with the beautiful champaigne blonde i was aiming for. If and when i buy myself another jar of this, i will be using it exclusively on dry hair bc on wet hair, it barely did anything for me. My ends are lighter so the bottom of my hair took the toner more and a few strands look almost lavender but ik that will wash out pretty quick, and its cute anyway (;
H**7
Best hair mask ever!!!
I am not sure why this only has a 4.3 star overall rating because this stuff is amazing! I go every 3 months to get my hair professionally done and my hair dresser can not believe how bright and blonde my hair still is when I use this! Over the last couple months I tried some other products that were rated higher than this from the salon and I was not getting the same results! I asked my hair dresser any other options he could suggest and he told me to go back using whatever it was before because he couldn’t believe how great my hair was when I used it! My trick is use a good clarifying shampoo and conditioner once a week and use my deep purple pigment d shampoo and then this product after my other washes! My hair has never been so blonde and bright! When I use this I put it on damp hair and let it sit for 20 minutes each time and the results are just amazing !!!
F**V
Worked Better Than Expected — Especially for Brassy Tones
I honestly didn’t expect this to outperform my usual ColorCharm toner — but it actually did, at least in the beginning. I’m a natural blonde, and I’ve tried all the typical purple shampoos and toners out there, but blue toning products are what really work for my hair. This Bold Uniq purple hair mask lightened and neutralized the brassiness in my hair noticeably during the first few uses. Over time, I noticed it started to plateau — it didn’t keep lightening past a certain point, but that makes sense. It’s likely reached the level my hair can go without further lifting. Even though the lightening tapered off, I still use it every two weeks as a part of my maintenance routine. It keeps my hair looking fresh, cool-toned, and not overly processed. It also didn’t dry my hair out — which is huge — thanks to the added oils like coconut and marula in the formula. Another plus? It’s vegan, cruelty-free, and sulfate/paraben-free, which makes me feel better about using it regularly. If you’re blonde (natural or bleached) and struggling with stubborn brassy tones, this might be the toner that finally works for you. It won't keep lifting forever, but it does a solid job of tone correction and conditioning.
A**9
Second purchase, still pleased with results! Amazing!
This is my second time purchasing this product -I came back because of how well it worked however, I am going through some medical issues and my hair has changed a lot. My hair is dyed blonde with heavy grey at my temples and greying through out (currently covered). I have a medium thick strand with some wave. I do struggle with dry ends as I live in a very dry state. I used it on dry hair and left it on for about 7-8 minutes. I have a comparison photo below and a video of the product to show how it comes. Next time, I think I will leave it on a smidge longer as the results look good but somewhat patchy. I am confident this is due to timing and how I applied. Overall, even with the somewhat uneven result, I am really happy with it. My hair smells good, feels soft, and the color is far better. I have heavy greying at my temples and am maybe 1/3 grey through out, though currently dyed, I know from previous use it will absolutely make that grey shine so be mindful of that's not what you are trying to highlight. The product appears to be a dark blue/purple and goes on thick. Do not be shy! Lather away. Absolutely use the gloves and wipe away anything on your skin or you will be a smurf. Also, word of warning, be very mindful of any porous, light colored tiling, grout, clothing, towels, or countertop material as it will stain. Pros: Easy to apply/quick result Beautiful, platinum hue (on my hair type) Smells good Vegan material Soft/conditioned feel on my hair type (medium thickness/slight wave) Cons: Will stain skin and surfaces without care Appears some mixed results due to length of time varience in application
J**J
Results depend on YOUR individual hair
Like many of you, I saw all the reviews for this and hoped it would kick the brass in my lightened hair. My second bleach + tone appointment in the last 3 months was 10 days ago, and was all a good color at first; buttery with platinum streaks and a root tap. I have a lot of very fine hair, naturally dark brown with warm undertones. Something happened since to make some of it go brassy weirdly fast, especially near the roots. My colorist suggested a purple mask to tide me over until our next session in 7-ish weeks, trying to focus most of the product on my roots. It seems like there are three options based on all the reviews (which I read a TON of): 1) it works amazingly 2) it works *too* well and turns hair lavender 3) it doesn’t make a difference Not much of a loss either way for me, so I went for it. The instructions say to wash hair with shampoo & towel dry, then put the mask on for either 3-5 min or 10-20 min depending on your hair & the results you want. I decided to leave it on longer, after reading other reviews. I don’t mind if my hair gets a little purple for a few days (the instructions kindly include de-purpling advice if you don’t want that, which is nice of them!). It ended up closer to 30 minutes because I got distracted, and therefore was CONVINCED there would be a huge difference & probably be somewhat purple. I was so surprised to see otherwise!! I let my hair air-dry; when it was wet it looked a little better/less brassy than normal, but once it fully dried, there was hardly any difference, not to mention it was a bit dry at the ends (so weird!). I’m going to try again and just leave it for an hour this time (will update my review after that), but if that doesn’t work either, I’m just going to return it. Possible bonus for those of you who are interested: you can make a DIY toning leave-in conditioner by mixing a fingertip’s worth of this stuff with a few squirts of leave-in conditioner, or regular conditioner + water (mixture in your hands should be pale purple). It softens and isn’t sticky, and is a decent last-ditch effort to make this stuff worthwhile for those it doesn’t work well for. All that being said, I do think it’s a good product. It’s not drying, it washes out easily, it doesn’t drip, it smells alright, and it is very pigmented. I think the reviews & results differ so drastically because of different user’s hair porousness/absorbency. Maybe it didn’t work well on me because my hair is a dimensional blond with darks, and it just isn’t strong enough without bleach to tone my stubborn yellows? Who knows. You won’t know how it works for you until you try it.
A**N
Works great!
It took the yellow out of my natural white hair first use. Thick, dark purple paste, wasn't hard to apply to below shoulder length hair, looked dark when rinsing out and took longer to rinse all of it out, but it was back to its pretty color when was dry. Today is day 2 since I used it, so not sure how long results last.
L**Y
Pretty happy and will definitely use and buy again
I am really happy with this. I have used it 4 times now, basically just a weekly treatment. I bought it before reading negative reviews and after reading them I grew really concerned that my porous hair would turn purple. My hair is extremely porous because of chemotherapy treatments and tends to do unpredictable things at times. My first time using it, there was an ever so slight light light purple/grey tint to a few of the strands that had been bleached a little longer, but it faded after the 1st wash and I was left with beautiful platinum hair. I think there are a few key things to note about this product: 1. They state in the instructions to wait 1 week after bleaching before use (which I did) because bleach makes hair porous. I imagine most cases of purple hair were a result of not waiting or leaving it too long. 2. They recommend starting with 5 minutes. I thought 5 was enough for me and I stick to that, but you can go up to 15. 3. This probably WON'T work on hair that is not bleached. I am a natural light blonde, but wanted to go up a shade to platinum. So even *I* did a single, short bleach treatment. If you just try this over normal, unbleached yellow-blonde, I think you will be disappointed. 4. This is not a toner. It is a color maintenance treatment. You still need to tone your hair. I use ion color brilliance in icy white. The toner is what took me platinum, this mask just helps me maintain that and go longer between touch ups. 5. Blow dry. Even in the instructions they mention possible light lavender tone immediately after, which evaporates once you blow dry. I have 4 comparison photos. Immediately after Bleach, compared to bleached and toned; 1 week post bleach/tone compared to the purple hair mask (pardon the uncombed frizz. This is also before any washes). You can see the very very faint lavender in that photo, but after the first wash the lavender is gone and the platinum remains. It obviously helped me maintain the blonde even after the toner started to fade. Like I said, I have VERY porous hair. Colors either stay forever or wash out immediatrly. As far as it's moisturizing abilities, I wouldn't rank them as spectacular, but definitely better than normal purple conditioner and on par with most regular hair masks. Overall I like this and will continue to use it weekly. The instructions recommend wearing gloves to prevent staining your hands- I've never had my hands stain so I do not wear the provided gloves.
L**R
Nach langer Suche, das perfekte Produkt für tolles Blond gefunden!
Nachdem ich vor ca. 8 Jahren mit blonden Strähnen anfangen habe, dann zu Ombré und anschließend Balayage gewechselt habe, bin ich mittlerweile bei einem wasserstoffblonden Bob angelangt. D.h., dass ich also viel Erfahrung mit Blond, Blond-Pflege, Silber-Shampoos, Kuren, &&&& habe. ;-) Ich habe in den Jahren wirklich etliche Produkte ausprobiert und will gar nicht wissen wie viel Geld ich dafür insgesamt ausgegeben habe. Vieles war aus der Drogerie (Swiss-O-Par, Guhl), zuletzt aber verstärkt Friseur-Produkte, die leider nicht gerade günstig waren (z.B.: L'Oreal Profesionnel, Wella System Professional, Mangala Tönungskur von Glynt). Ich muss sagen, nichts davon war der Bringer für mich, am ehesten vllt. noch die Mangala Kur. An allen diesen Produkten hat mich am meisten das ewige Einwirken genervt. Ich habe im Alltag einfach nicht die Zeit und Lust mein Shampoo oder Spülung 20min und mehr einwirken zu lassen. Ohne das lange Einwirken hatte man aber einfach quasi 0,0 Effekt. Mit dieser Haarmaske habe ich aber ENDLICH ein gutes Produkt für meine Pflege gefunden, das wirklich das tut was es soll: Den Gelbstich neutralisieren- und zwar sofort! Ich benutze die Kur bei jeder, bis jeder zweiten Wäsche und lasse sie ca 2 bis max. 5 min einwirken, das reicht bei mir vollkommen! Für den Beginn würde ich empfehlen die Maske lieber zu kurz als zu lang zu tragen- ich habe es tatsächlich auch schon einmal geschafft meine Ponysträhnen komplett ergrauen zu lassen. Beim Auftragen deswegen auch unbedingt darauf achten die Maske gleichmäßig und sorgfältig in die Haare einzuarbeiten, ggf. dafür einem Kamm benutzen. Neben dem Silber-Effekt finde ich auch, dass sie sehr gut pflegt, meinem mehrmals voll blondiertem Haar sieht man die Strapazen wirklich nicht an. Es ist glänzend, fast schon seidig und ich habe weder Spliss noch Haarbruch (schone es aber auch wo ich kann). Auch Grund dafür wieso ich die Kur jetzt wieder nachgekauft habe. Wer allerdings wirklich einen Färbe-Unfall/ Experiment hatte oder fleckiges Blond hat, dem empfehle ich aber ganz klar eine professionelle Farbkorrektur beim Frisör. Da die Kur logischerweise auf jeder Grundfarbe gleich stark reagiert, kann sie so etwas natürlich nicht ausgleichen... ist ja auch kein Zaubermittel. Alles in allem von mir alle Daumen nach oben!
A**A
It works
Bought this and 3 other products to help me maintain a grey hue on my highlights and low and behold it works, uswd 4 times from the jar and finished it, i have medium lenght air, bot an impressive mane by all accounts tho. So i super recommend it, for me it worked, my highlights are delightful and it lasts for about 4 washes after. Hair is quite soft after it, albeit a tad of dry ends, but gor that i use oil. So try it, wash ur hair as usual, towel dry for a minute and then apply. I left it on each time about 10-12 minutes as i wanted a deeper gray...was secretly hoping for purple but did not get it.
S**A
Wow produkt
Såå bra! Alla gula toner försvinner 😍
A**.
A great purchase
This is my second time purchasing this product. I have naturally brown here which I dye blonde professionally. However, my hair tends to naturally turn a very golden or yellow hue in a short time (Even if I use purple shampoo fairly regularly). This product is like a deep clean of purple shampoo. It's softens, and it helps keep my hair looking bright or closer to a platinum rather than golden blonde. It comes with gloves which are recommended to use as the purple pigment does temporarily stain your hands. I have not had a problem washing that color off my hands, but some may. It has a pleasant, subtle smell that doesn't overpower. It's also very nice touch that the bottle itself is made out of recycled plastic. One jar last may about to to 3 months. As I only use it every other week.s. That's all I need to use it for to maintain the results I want. Using it too often can leave my hair a more gray/dingy color (common with all purple pigment hair products). When I use it as a conditioner, it helps with detangling my dry and thick hair. Would definitely recommend, and will purchase again. I would definitely
A**H
Powerful
This stuff is amazing. Makes hair feel nice and soft afterwards whilst maintaining that purple/grey pigment. Love it. Great Value, great product. Must buy if you love the silver look. Hair masks are treatments too!!
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