Become the Only Choice ,A Customer Focused Approach to Selling the Way People Buy

I’ve sold Solution Selling to VP’s, built custom sales training, mentored reps and mangers. This pulls everything together in less than 200 pages. It keeps the attention of sales people. We commonly have the attention span ... look squirrel!Sales is a process, a dance, it has steps, ... when we forget to follow them we fail.Buy this, read this, and gift it to your own high potential. In the end, sales training should be focused on the people that are your middle of the pack. Raising their success 10-20% can be the different in hitting revenue and profit goals.

goes great with sales training xxx xxx x. x. Malak dis is kdidj theism. i don't like that I have to do this

Best sales training primer I’ve had in a 30 year sales career. Simple to read and concepts are basic to success, but seldom implemented by the masses. Invest in yourself with this one and live it for success.

This book could have been 30 pages, but instead was filled with sports metaphor drivel, and unnatural conversations between unlikable characters. It reads as if written by a 10th grader for a marketing class, and edited by a middle schooler. While the content is decent, trudging through this book was excruciating. Save yourself the money and find the cliff notes.

The concepts taught in this book has created a sales culture that has helped us grow our business and retain current customers. It is definitely a great book to read with your sales team to build a better sales culture. I personally know Mike Jacoutot and have been on sales calls with him. He is a master a building trust and strong relationships.

I spend the last 15 years of my career in operations. As a co-founder of a tech startup I need to get better at sales and I believe this book will help.

Great process and ideas that will help any sales person be successful in their career. Practice these processes and success will happen.

Highly recommend this book to anyone who sells for a living.