Color Charm Permanent Gel Haircolor

Great color

When the stores are out of stock in the color I use, I can always find on Amazon. The price is usually cheaper on Amazon too.

This is my go to hair color. Works well. Coverage lasts, and covers grey hair well. The smell is not great, but that’s all hair dye I think. I’ll continue buying it. I like the brand.

Perfect blend of honey blond and brunette

I needed to darken my brassy highlighted hair. I wanted my hair to look more natural. This color was warm and I love it! I used praline and it gave me a rich warm tone. Covered grays. Left it on 35 minutes. Used the color charm developer. Left my hair soft and shiny. Will purchase more of this product.

Product was as expected

Colors easily

First time buying this type of product. It would have been more helpful to have it prominently stated that the developer was not included in the purchase.