The Unfair Advantage: Sell with NLP!

This book is very interesting to read both for fun and for professional purpose. The author gives us a neat description about psychological techniques to influence a person without him realizing it.One thing I would request the author is to reduce repetition of advices. The book is sometimes a drag to read as the same points are advised over and over again. Otherwise, this is a fantastic book! Don't read it just once. Refer the book whenever necessary. Cheers.

I know nlp and many of the techniques used in the book, but I have to admit that author gives really close look to any of them and it gives book practical impact.

awesome book that teaches you new techniques in order to help sell to people in ways you never thought existed

Do you feel the need to get some help writing ad copy? Would you like to see better results in developing a mailing list? Tired of running in circles? This is a great resource, explaining how potential clients relate favorably to visiual, verbal and action packed cues. Get this book and improve your copywriting capability in minutes, knowing the trigger points that make people want to make purchases,

I think that NLP is a great concept, but the truth is that it only applies as the marginal edge in situations. Pick this book up if you keep just missing a sale or coming close to persuading someone of something. I think that the ideas do attenuate you to how people think, but at the end of the day phrasing something based on someone's senses I will only be an extra 3-5% of benefit on top of the required 100% of work for something.

Although I had heard of some of the ideas that Duane Lakin explains in "The Unfair Advantage," I have never gotten such a clear education about how to use NLP in sales. I've read everything that Tony Robbins has written, and he has certainly put NLP on the map. But I was not able to actually learn from Tony the same way that I learned from Duane Lakin. Lakin provides a step-by-step guide for using many of the tools needed to influence others. Even if you can't master them all, it certainly helps to work on some of them and build up over time. "The Unfair Advantage" is a book that I plan to reread many times in the future.

very helpful for my sales career the best book ever for sales in nlp subjecti going to read it for my 2nd time very important to use it as a guide

My good friend was in sales for awhile and was running into a rut. So I purchased this for him and he loved it!!