Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit

I decided to dye my natural blonde hair black. I absolutely adore it. I made sure to add a filler color of a red brown before I dyed black, because I wasn't sure if this dye had any blue undertones. It takes wonderfully to my hair with the brown color fill and looks very natural for being such a nice black. My hair grows fairly fast so I have to touch up my roots every 3 weeks or so. I usually touch up the ends as well out of habit, but they really don't need the help. The color lasts wonderfully and fades to a natural looking brown/black when it does. It is definitely a neutral black, no heavy blue or purple undertones. My local store never carries my shade so I keep coming back to amazon to order more.

Shipped quick, great packaging and good product.

Good one

Worth the price! Super love it! I will surely buy again.

Great, but very expensive. This and the competition has found a way to raise prices from sub $8 now to $12!It's like the whole industry found a way to gouge customers! Yay! Not.

Excelente producto, cobertura bastante aceptable, es suave con el cuero cabelludo, no mancha tanto la piel como otros, te deja un acabado suave y brillante, lo mejor de todo es fácil de aplicar, te ahorras mucho dinero haciéndolo por ti misma.Volveré a comprarlo.

I bought this after seeing the good reviews, but I am so blown away by it. I am naturally blonde, but a few months ago got my hair dyed brown at a salon. I didn't want to keep paying the salon price, and I wanted to go to black. I tried other brands but none of them got my hair even remotely black. I'm not very good at doing my own hair, and though I made a mess while using this I was blown away by how good it is. I dyed my hair with this about 5 weeks ago, and it is still midnight black. It has not faded in the summer sun and has not washed out. I will continue to purchase this because it is the best black hair dye I've ever used.

I'm 28 years old and have been dying my hair all colors since I was 15. Black has always been default , I've done many blacks from boxed to beauty shop dyes, and this is it , this is the best black I have ever tried . I am telling you this because after one week of being scared and using very mild shampoo and cleansing conditioners to not loose color my scalp could not take it anymore and I was forced to use my clinical strength head and shoulder( I get crazy flare ups around front crown ) I really thought I was going to dry my hair and have faded looking reddish tones popping up on my hair like I always have before and I was wrong. To my surprise my hair still has the perfect amount of blue tones and no ugly reds and it's really shiny , I am in love. If you really want to keep those beautiful blue tones look into buying those blue shampoos that blondes like to use to tone their hair , it helps!