L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit

New face color literally what it says !! Has pretty red tones to it. Perfect shine and highlights lowlights throughout. Covered every single thin or grey hair I had. The conditioner is VERY BIG compared to any other box dye. It’s got a nice scent too!! This color looks natural but also like u just walked out of the salon!! Impressive n buying on repeattt!!! Makes my light brown eyes pop!! I used a little on my brows as well and wowww looks so nice!!!!😊 😍😍😍😍😍😍

Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.

Unfortunate that there is no 5R because I purchase 4R and 6R and mix them half-and-half to achieve the color I want. But I have been making this since December and I really love the color I have been getting. The conditioner makes my hair feel soft. I have been able to remove the stains from my white bathroom cabinetry with a magic eraser. The fade out isn’t bad. I still like the color that I have when I reach at week seven or eight, it fades just enough that my roots don’t stand out so I could probably even stretch to nine or 10 weeks before touching up the color.

Does a great job! Easy to use. Lasts up to 6 weeks at least in my hair.

I’ve been using L’Oréal Preference for years, and I recently went back to the 2BL Blue Black shade after trying a different color for a few months. I’m so glad I did because the results were exactly what I was looking for. The color is rich, vibrant, and gives my hair a beautiful blue-black shine, especially in natural light. It covered my hair evenly, and the application process was simple thanks to the clear instructions included in the box. I also like that the conditioner leaves my hair feeling soft and helps maintain the color after coloring. My hair looked healthy and shiny instead of feeling dry. If you’re looking for a true blue-black shade with great coverage and long-lasting results, I definitely recommend this one. I will continue buying it.

I’ve been trying to stretch out my salon visits and save some money, and I finally found the right blonde for me. L'Oreal Superior Preference Natural Blonde gives me exactly the color I’ve been looking for without turning too ashy or too golden. It gives me that bright, natural-looking Jessica Simpson blonde I’ve always been chasing for about $13 instead of $200 at the salon. I’m seriously impressed with the color and will absolutely keep using it. And the conditioner inside is awesome!

Just used the 5CB Medium Chestnut Brown last night and it’s not exactly the color I wanted but I knew the risk I was taking going in and I don’t hate it. The formula for this is runny and does drip, so watch out for those white counters and rugs. The color result is redder than I wanted but the box does indicate it can pull red for redheads so that’s on me, I should’ve gone for a fully cool toned brown. Perhaps this was due more to the quality of my sun bleached hair and general dryness, but it was striking during application how much my hair texture became like straw. I expected to follow up with my usual hair repair methods (Amika RX) but to my surprise, the provided conditioner more than restored the texture to a soft state. Attached some pictures with side by sides, befores on the left. I think I’ll prefer the color in a week or two when it inevitably fades a shade. I have a handful of grays toward the crown and this fully covered those, however, I can’t yet attest to longevity of the coverage. **Update** I used and reviewed this dye in October, it is now December and I have added an additional update picture (roughly 2.5 to 3 months after application). I was correct that the faded shade is what I’m most happy with, especially once the ends lightened up, which happened probably by week 3 or 4. Gray coverage is excellent though my growth seems to already be showing so I’m spotting silvers again. Red tone is lasting very well and I’m happy, just gotta find some sort of root touch up now. Overall a recommend for the lasting color, but I will mention that my hair is much much dryer over the last couple months than usual - I feel my hair usually “bounces back” after a dye (I tend to dye my hair once or twice a year only) and after this box it did not. So if your hair is chemically treated or severely damaged, I would look for a potentially gentler dye formula if there is such a thing. I am using deep conditioner treatments or a quality conditioner in the shower, but what seems to help most is a post shower cocktail: light spritz of Pacifica Silk Rice detangle spray, dime sized amount of JVN instant repair mask, a pump and a half of JVN blowout styling milk, and then the next day or morning 3-4 drops of the JVN nourishing shine drops (I also use Ouai hair oil but I’ve run out - and occasionally IGK mistress hydrating balm on the ends and before I ran out I’d frequently use the IGK Antisocial overnight dry mask which I can’t recommend enough lol) Best of luck to everyone on their hair journey :)

Sometimes its hard to find, and that's because its so good. This type leave your hair in the best condition. It comes with incredible powerful conditioner and gloves , etc. Whenever I try something new I regret it! NO BREAKAGE NO SPLITS! Soft color and year after year the product quality holds true

I love it. The color is so pretty and it doesn't smell. I will buy it again.

All liked it.

“⭐⭐⭐⭐⭐ I love this L’Oréal color! The result is beautiful, shiny, and very natural. It covered my hair perfectly and was easy to apply at home. My hair feels soft and looks like I went to a salon. Definitely buying again!”

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Aclaró mi cabello teñido de marrón oscuro y lo dejó mucho más claro, un café claro, me encanta este tinte, lástima q esté tan caro. En el super hace años lo vendían más barato, ya no lo encuentras ahí.