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P**R
A Pragmatic Approach to Sustainability.
Businesses have been behind the sustainability curve. This book will help board members and executives to catch up. In terms of mapping a coherent sustainability strategy Mike Rosenberg develops an excellent framework that gives shape to the lenses that opposing stakeholders have in this discussion. The strategy challenges for stakeholders who, at times, are on the same side though one would not have guessed it, Rosenberg articulates in terms of their starting point or kick off; time and timing; focus; risk management; the role played by government and the purpose of a strategy. He draws on numerous examples and case studies to illustrate his argument. (Full disclosure: The writer of this review is mentioned on Page 19 on the hard cover edition.)Readers will find that Rosenberg is essentially pragmatic. After many years of board level experience he stays away from the abstract and remains at all times hands-on, an approach that will facilitate an ongoing discussion that should be taking place in many board rooms today.
B**N
A must read for executives aspiring for global leadership
Mike Rosenberg offers a fresh outlook on how to make sustainability a core of corporate strategy. Unlike a number of published works, where sustainability equates to corporate social responsibility, Mike has shown a way for managers to assess, formulate, implement and monitor the outcomes of sustainable corporate strategic moves. Overall, a must read for executives aspiring for global leadership, while grounding their actions on what matters to a firm's stakeholders.
A**E
very happy with this book
very happy with this book!clear, straightforward and illustrating for those of us who are interested in business and sustainability
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