Ito En Matcha Green Tea Japanese Matcha Powder, Unsweetened, 2 Ounce

The large bag of unsweetened matcha is hands down the absolute best deal you can find. I’m picky with matcha and the taste is good, color is vibrant/fresh. I bought it SIX months ago and it lasted me. I’m only just now placing another order. Keep your matcha sealed and in the FRIDGE. Other matcha powders will be $20 for only 2oz or less and it’s gone in a month. This costs me ~$7 per month to have matcha almost everyday. Always buying this.

First time with this brand and it is very good

Best matcha!!!

This one is definitely one of the smoothest I’ve tried. The taste isn’t overpowering, although I personally do love mine strong, this is a great option for when I’m in the mood for a lighter flavor of matcha. The green is also really vibrant.

it’s green, affordable & perfect for daily drinking. like honestly i can’t even believe i can get matcha this good at this price! i do need to use double the amount to get that matcha-y flavor than i would with a more expensive “ceremonial” brand. in the end this still ends up being cheaper & i don’t feel as anxious playing around with my drinks & experimenting with different ratios, temperatures & ingredients! my fav method right now is cold whisking in oat milk with powdered sugar & vanilla bean paste - so yummy :)

I’ve been making myself a matcha latte every morning for a few years and have gone through multiple different brands on Amazon. Ito-en is by far the most high quality and rich tasting matcha I’ve ever had for the best price. A bag lasts me 5 months (I use 1 and 1/2 tsp per latte)! The color is vibrant and taste is super strong. Plus, it’s unsweetened!If you are a daily matcha drinker, this will be your BEST option on Amazon. I wouldn’t recommend anything else.

This unsweetened powder delivers a rich, vibrant green tea flavor that is both invigorating and smooth.I use this matcha powder in several ways to enjoy its full range of benefits and flavors. Here’s a simple recipe for a traditional matcha tea:Traditional Matcha Tea: Sift 1-2 teaspoons of matcha powder into a bowl. Add a small amount of hot water (not boiling, about 175°F) and whisk vigorously using a bamboo whisk or a small electric frother until a frothy layer forms. Add more hot water to taste, and enjoy a delicious, freshly brewed matcha tea.The powder blends effortlessly into both hot and cold liquids. I also use it in smoothies, lattes, and even baked goods. The flavor is bold yet not overpowering, making it versatile for various recipes.The quality of the matcha is evident from its vibrant color and fine texture. It’s evident that this matcha powder is made from high-quality leaves, as it delivers a fresh, aromatic taste that’s true to Japanese matcha traditions. The 2-ounce size is perfect for regular use, and the packaging helps keep the powder fresh.Overall, Ito En Matcha Green Tea Japanese Matcha Powder is an excellent product for matcha enthusiasts and anyone looking to add a touch of green tea goodness to their diet. It’s flavorful, versatile, and high-quality, making it a standout choice in the world of matcha powders. Highly recommended for its authentic taste and premium quality!

I have been buying this brand of Matcha for years. I loved it! I had tried so many brands to find the one I most liked. I ordered it in December for Christmas gifts for a few people that love Matcha. I also ordered myself two bags at the same time as the price was good. When I was finishing my current bag of Ito En Matcha, I got my next bag out to refill my tin that I keep my daily matcha in. As soon as I opened the bag I could tell that the color was wrong. The smell was wrong. I made a cup and the flavor was wrong. I consider this to be false advertising/fraud and am going to try to pursue a refund. It is wrong to change a product and not let the customer know they are not getting the quality they have in the past!