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✨ Glow Matte, Stay Confident – Your 16-Hour Skin Ally ⏳
Almay Skin Perfecting Comfort Matte Foundation in Cool Ivory offers lightweight, oil-free coverage that smooths and evens skin tone while reducing fine lines. Hypoallergenic, fragrance-free, and dermatologist-tested, it delivers a natural matte finish that lasts up to 16 hours, making it ideal for professionals seeking clean, comfortable, and long-lasting makeup.


| ASIN | B07R5CGBJH |
| Additional Features | Hypoallergenic |
| Age Range Description | Adult |
| Best Sellers Rank | #35,287 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #384 in Foundation Makeup |
| Brand Name | Almay |
| Color | Cool Ivory |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Light |
| Customer Reviews | 4.4 out of 5 stars 2,963 Reviews |
| Finish Types | Matte |
| Global Trade Identification Number | 00309970091675 |
| Item Dimensions | 4.13 x 1.25 x 1.25 inches |
| Item Form | Liquid |
| Item Weight | 4.64 ounces |
| Manufacturer | AmazonUs/REVL7 |
| Manufacturer Part Number | 7252721001 |
| Material Type Free | Fragrance Free |
| Model Number | B07R5CGBJH |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Hypoallergenic |
| Recommended Uses For Product | Face Makeup,Mattifying |
| Skin Tone | Cool Ivory |
| Skin Type | All |
| Specialty | Fragrance Free, Hypoallergenic, Para |
| UPC | 309970091675 |
| Unit Count | 1 Fluid Ounces |
P**E
Awesome and beautiful foundation
Love this foundation makeup. I get so many compliments since I've started using it this week. Wow! They tell me I look so much younger than I am. They tell me I look fresh and beautiful. Wish I could have found it earlier. Im 79 and it looks so nice. It doesn't go into wrinkles and fine lines like others. The color is perfect for my skin color. It doesn't "gas off" to burn my eyes like some other liquid foundations. Thank you Almay for making it. Thank you to other customers for your excellent reviews and instructions. I use a makeup sponge like one review suggested. That makes it easy to apply and it looks flawless and like it was professionally done.
L**N
Nice texture
This Foundation gives great coverage however when you're ordering online you have to be very careful about the coloring. This color is slightly off but it is a nice product
K**J
That stars removed are for Almay product, not the sellers
I had one other bottle of the same foundation and had the same issue but there are few liquid foundations out there with the same color of absolute pale that matches my skin tone. I've found that when using a sponge I can apply small amounts by dabbing on my face. Depending on the lighting, I will or will not notice that it has caked up or smeared somewhere on my face. If the room you are in, or your face temperature, is a certain degree of warm then it will leave your face looking streaked. The only thing that fixes it is washing and starting again. I give it kudos for a few small details, however. When it goes on smoothly, it makes for a nice even and natural looking finish. When powders are applied on it, they go on smooth and look beautiful. I have never felt like it was on too thick, my face doesn't feel heavy or like if I smile it will crack. It feels perfectly normal and I often forget it is on until time to wash it off. I do use an Elf setting spray but on days I've forgotten it, the wear/fade/smudge is minimal. I'm still in search of a powder or liquid that just matches my tone for an even and natural, thin, coat of makeup. This one is close but still remains replaceable in my makeup bag/routine.
S**H
Full Coverage Double Wear Dupe!
I was pleasantly surprised by this foundation. I bought it without any big expectations but it is now one of my favorites! I have fair to light neutral/warm tones & chose the Neutral-Buff shade. I'm 37 & am starting to get some dark circles, red spots & breakouts every now and then so this works well for all that. Great for my skin tone too. It does have more warm yellow neutral tones rather than pink/red. I actually prefer more yellow tones in a foundation, just not too much. The coverage is full which I need at times when I break out. I love that it's long staying top. It's texture is most like Estee Lauder Double Wear, which is my favorite foundation. This is the closest dupe that I've found to it, so I hope Almay keeps making this product to alternate my expensive EL with drugstore prices. I use pressed powder on top but you don't even need a powder because this is matte & sets faster than other foundations. It really doesn't budge. I'd recommend a light moisturizer underneath this if you have dry skin. Oh, and I'm not wearing any concealer in the pictures, just used a sponge.
L**O
Very affordable and great coverage
This foundation is very affordable, and that doesn’t take away from how well it covers. It blends nicely and looks natural on the skin. I really recommend it, especially for the price.
A**R
Amazed
After reading the reviews I thought it's either this line of Almay foundation or the one with the light green cap. I have cystic acne and I am pushing 40. My skin is Mediterranean in nature but mixed with many ethnicities. I was concerned that the shade I picked would be too light but it's a perfect winter shade. Despite my skins oil, I did notice that the foundation does have a bit of a flake effect. No big deal, I just used setting spray yesterday and today on day two, I used moisturizer. My skin wasn't completely without oil at the end of the day but WOW I do have to say that my skin does look more flawless. I still have some visible acne scarring on my neck from my cystic acne but the coverage did lighten it. Overall I am impressed. I've never used Almay skin products. I don't seem to have any new acne ( day two of use) . It does seem to stay on except when I blow my nose (underneath the nose, the foundation wipes off a bit) but again no big deal for me. Highly recommend
M**Y
Best Foundation
I have tried a TON of foundation over the years. A little background: I am in my mid-30's (so some wrinkles/fine lines), I have dry skin year round, and I have rosacea (just discoloration, no textured irritation). I struggle to find a foundation with the coverage I desire, but is also comfortable to wear all day at the same time. I have spent an obscene amount of money over the years on foundations (high-end and drugstore), only to find they don't reach my expectations. I saw this new foundation come out a couple of months ago and decided to give it a try and I am so glad I did! I can't say enough good things about this foundation. This gives me full coverage, can be layered to my liking depending on the day (some days I like my makeup to have a lighter coverage, others, I want medium-full coverage). This is medium-full coverage, but isn't heavy or cakey on my dry skin. I still feel like my skin is able to breathe when I'm wearing this. It also lasts all day without wearing away! The only negative is that there isn't a pump, but I can deal with that considering how great of a product it is! For color reference -- I am fair with very pink undertones. I got the shade 120 Cool Bisque. Other brand/shade references: Revlon Candid -- 120 Buff; Neutrogena Hydro Boost Tint-- 20 Natural Ivory; Bareminerals -- 01 Fair; Physicians Formula Healthy Foundation -- LW2.
D**R
Good Coverage and Easy to Apply, But Hard to Match My Skin Tone
I have combination skin, dry in some areas with an oily T-zone, so I’m always looking for a foundation that balances both without clinging or sliding off. This Almay foundation has really good coverage and blends easily. It feels lightweight on the skin and goes on smoothly whether you use fingers, a brush, or a sponge. The downside for me was the shade match. I tried Neutral Sun Beige, and while it looked promising in the bottle, it ended up being too warm once applied. I had a hard time finding a shade that matched my undertone well, which was disappointing. As for the finish, it’s definitely matte, and a little too matte for my personal preference. It does a great job keeping my T-zone shine-free, but on the drier areas of my face, it looked a bit flat and emphasized texture by the end of the day. If you love a true matte look, you might like it more than I did. I really appreciate that it’s hypoallergenic, fragrance-free, cruelty-free, and dermatologist tested. It didn’t irritate my skin at all, which is a big plus. Overall, it’s a solid formula with great coverage, but the matte finish and limited shade match made it less ideal for my combo skin. Worth trying if you have oily skin and can find your perfect shade.
S**N
Wrong shade
Too light for my skin
M**A
Base perfecta
Es una base ligera , mate y libre de aceite , hipoalérgica, funciona muy bien, me ha gustado mucho
T**K
Great coverage
Best foundation I've ever used. Oil free.
T**I
Love !
Great product isnt oily and is a great color love this easy to apply
F**U
Love it!!
This foundation is amazing! I will never go back to the other i use to use!!! It is not oily at all and blends in very well.
Trustpilot
1 month ago
1 month ago