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🦄 Dare to Purple: Glow up your look with cruelty-free confidence!
Pure Purple by Smart Beauty is a 75ml semi-permanent hair dye kit designed for light blonde hair, delivering vibrant neon purple color in 30 minutes. This ammonia, paraben, sulphate, and PPD free formula is 100% vegan and cruelty-free, offering a conditioning, non-drip cream that lasts up to 12 washes. Ethically made in the UK, it’s perfect for bold, ethical self-expression at home.







| ASIN | B0039YRM2S |
| Benefits | Conditioning |
| Best Sellers Rank | 34,953 in Beauty ( See Top 100 in Beauty ) 464 in Semi-Permanent Hair Colour |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Colour | Purple |
| Container Type | Tube |
| Country Of Origin | United Kingdom |
| Customer Reviews | 3.9 out of 5 stars 82 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Type Name | liquid |
| Item form | Cream |
| Manufacturer | Smart Beauty |
| Manufacturer Part Number | SB4039 |
| Material Features | Vegan |
| Material Type Free | Ammonia Free, Paraben Sulfate PPD Free |
| Model Number | 16735233011 |
| Number of Items | 85 |
| Package Size Name | 75 ml |
| Package information | Tube |
| Product benefits | Conditioning |
| Recommended Uses For Product | Hair coloring at home, specifically for light blonde hair |
| Set Name | Single |
| Suitable Hair Colour | Light Blonde |
| UPC | 830577004039 |
| Unit Count | 75.0 millilitre |
C**S
a bargain and well worth product
amazing colour lasted for weeks so have already bought again highly recommend
J**N
Great hair dye
Love this product and service was fast and efficient A******
C**H
pure purple it is !!!!
This fades much quicker than the red and you must pre lighten your hair first to get a good vibrant result. Washes out raf too quickly for my liking but if you use baby shampoo i guess it will last a couple of weeks. The good news is that if you re apply the colour you don't need to re pre lighten and you still get the same result of vibrant purple.
A**M
DO NOT BUY THIS PRODUCT
bought this for my girlfriend and went to a salon to have her hair lightened and then put the colour on and it did not even take this is one of the worst colours i have ever bought along with the blue i bought for my hair of the same make. all i can say is utter rubbish
B**D
ok
The dye isnt as bright as i thought and it doesnt last that long supposed to last 30 washes and only lasts about 2
B**S
semi permanent fail
I bought this product when I had very light hair in order to make it look pretty cool... I followed the exact directions i was given, and the colour was no where near what it should have been... the 'vibrant purple' turned out to be a very slight tint. I was not impressed.
B**T
Three Stars
Doesn't come out as bright on package even after bleaching first
A**R
Don't buy this!!
It doesn't even dye your hair! You're wasting money on this. I tried dip dying my hair and it didn't even work! You're best off buying any other brand than this crap! It doesn't even deserve a star.
J**.
was good for the short time it lasted
i bought the purple and it was amazing, until the very 1st time i washed it and it went from purple to blue. and a pastel blue at that. will never buy again.
N**A
Ne tiens pas longtemps
Belle couleur mais il ne tient pas longtemps au 2 eme lavage elle disparaît
K**A
Bel colore e dura un po' più degli atri
Bel colore e più duraturo di altri..dopo due settimane però è diventato blu
A**A
Color did not take or last
Not good for darker hair
S**A
Don’t waste your money
Horrible product !!
Trustpilot
3 days ago
5 days ago