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🎨 Turn heads with Titanium—bold color, zero compromise.
Ion Semi Permanent Hair Color in Titanium delivers a vivid, ammonia- and peroxide-free formula that refreshes and tones hair in just 40 minutes. Vegan and cruelty-free, this Italian-crafted cream is perfect for all hair types, offering a gentle yet brilliantly intense color boost without the need for a developer. Ideal for color-treated or bleached hair, it provides a customizable, damage-free way to tame greys and enhance shine.





| ASIN | B00E1655E0 |
| Best Sellers Rank | #124,394 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #948 in Hair Color |
| Brand | ion |
| Brand Name | ion |
| Color | Titanium |
| Container Type | Box |
| Customer Reviews | 4.2 out of 5 stars 511 Reviews |
| Full Cure Time | 40 minutes |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Item Form | Cream |
| Manufacturer | Arcadia Beauty Labs LLC |
| Manufacturer Part Number | 305089L |
| Material Features | Natural |
| Model Number | 305089L |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Hair Coloring |
| Recommended Uses For Product | Hair Coloring, Touch-ups for Color-Treated or Bleached Hair |
| UPC | 794437273242 |
| Unit Count | 2.05 Ounce |
C**S
I like it very much!
Worked exactly as I wanted it to work: I have medium-long dark brown hair, heavily streaked with grey - all natural. I don't mind going grey, not in the least. What I DO mind is the yellow-ness and wiry-ness of the grey hairs. I used to color my hair constantly, and had great fun experimenting with different colors/combinations. It was time to do something again. In a plastic bowl, I stirred together one ounce of Biotera conditioner for long hair plus one ounce of water. Then I squeezed in one tube of this (Titanium) on one side of the bowl with one-half tube of Lavender (from this same line) on the other side, and blended them separately, letting them co-mingle in the center. I applied petroleum jelly to my forehead, ears, and the back of my neck to protect it from the dye, then I started in. With a brush, I painted the mostly Titanium mixture on the major grey streaks. Then I separated the crown hair (about a third of the total) from the rest, and treated that and all hair that framed my face with Titanium. The next third down got mostly Lavender, and Titanium was used on the bottom third. Lastly I spritzed the mess with a bit of water, and massaged it in to make sure every strand was treated. I covered my head with an old plastic shower cap, and let it sit for an hour and a half, then rinsed like mad. No shampoo or conditioner, just water. I love the result! The grey is tamed, darkened very slightly to a more pronounced silver, and the difference between the Titanium and Lavender layers is very subtle. Update: I wanted to make clear that my natural brown color was not changed. It's still brown, albeit a bit glossier from the product.
L**H
Affordable and great results!
I'm a college student so I'm doing my best with dying my own hair to save money, this is really a great way to do it in my opinion. The pictures are before and after, and granted my hair was silver /platinum beforehand however, if you notice there were still streaks of blonde dyed my hair. It bothered me of how inconsistent and was and I kept having to go to Sally's to get toner's or I would use purple shampoo and my hair would look would have a slight tint of purple if I put it in for too long. I took some advice from a YouTuber and I mixed this hair color with conditioner to saturate a bit. I did my best to do equal parts and I put it evenly all over my hair, and I'm really happy with the results. My hair was light enough that it would change into the color, however I learned if it's not white enough or opaque enough it wouldn't work. So the success was due to all the bleaching and killing my hair to be honest. However I love how even my hair looks and because I double conditions of my hair it's super soft . It's a bit darker than I'd like but it is semi-permanent so I'm guessing it will fade away a bit. But for the price it is just fantastic. Highly recommend if you I kind of know what you're doing. Haha
T**E
Ions
Love this stuff
E**R
AMAZING, but always dilute
works amazing, always use conditioner to thin it and make it spredable/ make it last through your entire hair, tho i still have barely shoulder length hair and it wasnt entirely enough, but only the under bit of a small section was left barely touched by the dye which is fine since i use toner to keep the color. its insanely beautiful
S**G
Better than the salon
I'm growing out my gray (3 years now). Salon bleached out the previous color to around an 8 & have been toning it to silver. Looked amazing, but only lasted a few washes (pretty much lasting only a week). At $75 a pop in the salon, I decided to give this a try (after months of research & being afraid to ruin my stylist’s work). Pros: less expensive & lasts way longer... 3 weeks longer! (My hair is approx to my bra line and thick. I used 2 tubes, but could go 3) Cons: it's sticky & thick & goes on different than any color I've ever used. 3 tubes are still close to what I paid in the salon. Definitely going to keep buying.
J**E
A few pointers...
So I have a few things I want to mention about this product. I read the reviews prior to purchasing and wanted to purchase anyway because I know everyone's hair is different and sometimes, let's be honest, people don't read directions. 1. This is a semi permanent dye. Which means it will not last long and that's exactly what I wanted. It will only last for about 6 to 10 washes. 2. You do not need developer with this product. It only deposits color; which means you cannot apply this gray/silver color to dark hair and expect it to "change" or do anything to lift color. Color does not lift color. 3. Your hair has to be a high level of blonde to have good/decent results. Level 8 to 10 range. As for my rating, I feel as though 3 stars is adequate. The deposit of color was great from my level 10 hair (before and after pics) and the vibrancy was very good for being a semi permanent dye. Where the star deduction is coming from is the feel of the dye and amount that needed to be used. My hair is thin, but long. I'm 5'4 and it goes halfway down my back. I usually only need one box or tube of hair dye to cover every strand of hair; thank goodness I ordered two of these because I had to use them both. One only "covered" half of my head. The dye itself is gummy or like a very thick gel or wax. You have to really work the product into a tiny section of hair to make sure it is covered. Even then it is extremely hard to spread. It works, but just buy enough to cover your hard. Don't buy one box thinking "I usually only need one" because the consistency of this dye is NOT like other dyes. Be prepared for your arms to be sore halfway through because you have to work hard to cover each strand of hair. Have your hair prelightened to a level 8, 9, or 10 blonde before trying to achieve gray/silver hair with this product. :)
S**1
Hair dye didn't take to hair
Just to preface, I've dyed my hair multiple times and done many different colors and have primarily used ion color brilliance dye with no problems. I am writing this comment because I am very infuriated by how terrible this dye is. The dye didn't take to my hair nearly at all and I'm left with a terrible mixture of nearly silver hair that looks terrible. As someone who has used ion color brilliance dye for so long, I couldn't be more disappointed.
E**N
Tones orange bleached hair!
I bleached some face framing highlights recently, and I bought this silver dye to neutralize the orange. I applied it immediately after rinsing the bleach and shampooing, and left it in for about twenty minutes. It toned the orange bits just right, but turned the yellowish pieces a tinge of green. It isn’t enough to bother me, but just keep that in mind if you’re using this as a toner. I am shocked at how well this worked to tone out the orange. I’ve used lots of toners in the past, and this is the best at neutralizing orange. Highly recommend it.
E**S
Hair dye
Need to have bleach blonde hair, turned my ash blonde !
Trustpilot
1 day ago
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