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✨ Wow Brows, Wow Confidence 💼
e.l.f. Wow Brow Gel is a lightweight, buildable wax-gel hybrid enriched with kaolin clay and hair-like fibers that volumize and lock brows in place all day. Perfect for natural or dramatic looks, it’s vegan, cruelty-free, and designed for precision application with a petite brush. Ideal for millennials seeking a polished, professional appearance with ethical beauty standards.







































| ASIN | B07SH4NYT4 |
| Age Range Description | Adult |
| Best Sellers Rank | #210 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Eyebrow Color |
| Brand | e.l.f. |
| Brand Name | e.l.f. |
| Collection Name | Wow Brow |
| Color | Deep Brown |
| Container Type | Tube |
| Coverage | Buildable |
| Customer Reviews | 4.4 out of 5 stars 14,881 Reviews |
| Finish Type | Gel |
| Global Trade Identification Number | 00609332835740 |
| Item Dimensions | 0.15 x 0.48 x 1.91 inches |
| Item Form | Gel |
| Item Weight | 3.5 g |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer Part Number | 83574 |
| Material Feature | Buildable Wax-Gel Formula, Kaolin Clay Enriched, Hair-Like Fibers |
| Material Features | Buildable Wax-Gel Formula, Kaolin Clay Enriched, Hair-Like Fibers |
| Material Type Free | cruelty free, vegan |
| Model Number | 83574 |
| Number of Items | 1 |
| Other Special Features of the Product | Lightweight |
| Package Type Name | Bottle |
| Product Benefits | Volumizing and fullness-adding |
| Set Name | Wow Brow |
| Skin Tone | Clear |
| Skin Type | All |
| Specialty | Cruelty Free, Vegan |
| UPC | 609332835740 |
I**5
Works Great for Sparse Brows!
To say that I’ve tried just about every kind of brow product found in retail stores, would not be an exaggeration. I ABSOLUTELY LOVE this product by ELF. This comes with a brush-type wand (similar to those found in mascaras) that has a petite head; perfect for getting every bit of brow hair, without smudging onto the rest of your face. Another benefit is that you can make your brows darker and thicker by adding additional coats; and, still no clumping! Whatever it has that makes your brows stay in place, works great, without over drying, clumping or flaking. It looks very natural! This product does not run or slide off your face at the first drop of “wet”. Even so, I was able to easily remove it all with a disposable makeup round soaked with micellar cleansing water. And finally, the absolute BEST aspect of this particular brow product by ELF was the actual color of the brow pigment. I went with NEUTRAL BROWN (and I did this with very low expectations). Remember all the different types of brow products that I tried previously? Some of those turned to a GREENish tinge after wearing for a few hours (I kid you not); others dried to a LUCY RED; and yet another had a definite GRAY tinge to it. AND YET, ALL of the previous products had been listed as MEDIUM BROWN. ELF’s product, was exactly what it said it was: a very believable NEUTRAL BROWN! It went on smoothly, with a good consistency (neither too dry; too wet; nor too clumpy or smudgy). A pleasant surprise, as all the previous contenders had either been too clumpy; too smudgy; or, too dried out. The price was perfec!. I even went back to double check the price, as I was expecting a higher price for a brow product. Will I buy this product again and would I recommend it? ABSOLUTELY! In fact, I plan on buying a couple of more now, so that I can have one in my bag, one in my bathroom, and, one more for the spare. I will, without a doubt continue buying this product as long as ELF continues to make it. I heartily endorse this product! I suspect that y’all will also be as happy with it as I was!
B**R
Works as MASCARA too!
A terrific product, priced right. My small tube has lasted surprisingly long. Added bonus: works better as a MASCARA than any I've ever tried. Easy on my eyes. No flaking, running, and easy to wash off. Try it!
S**A
Very easy to use, tames brows, subtle color, natural results
Love this brow gel. Covers my newly born gray brow hairs and combs my brows into a nice shape and uniform color. Brows look NATURAL!!! I will buy this again!
B**H
Affordable brow gel that actually covers grays
I have red/brown hair and this brow gel matches really well. It helps fill in my brows naturally and even covers my gray eyebrow hairs, which is one of the main reasons I keep buying it. I’ve already purchased it twice and honestly reach for this one more than my more expensive brow products. It’s easy to apply, gives good color payoff, and works great for quick everyday makeup. The only downside is that it seems to dry out a little faster than I’d like, which is why I gave it 4 stars instead of 5. Overall though, it’s a great affordable option and works surprisingly well.
M**J
Cheap and effective
Builds thicker brows easily and at a low cost. Easy to use and the tube lasts a long time.
M**A
Zipper
Very cute way too many zippers for me I can’t ever remember what’s in what zipper
R**S
Easy Brow Gel That Looks Natural Instead of Overdone
My wife picked this up mainly because she wanted something simple for adding a little shape and fullness to her brows without looking super heavy or overly “painted on,” and she ended up liking it a lot. The biggest thing she noticed was that it gives a more natural fuller look instead of that sharp overdrawn eyebrow style that some products create. The wax-gel texture seems to help hold everything in place while still keeping brows looking soft instead of crunchy or stiff. The taupe shade also blended surprisingly well and didn’t come off looking weirdly orange or overly dark like some brow products can. One thing she especially liked is how easy and quick it is to use. A few passes and it’s basically done, which makes it good for everyday makeup instead of feeling like a complicated multi-step process. The hold also seemed pretty decent throughout the day without constant touch-ups, and the small brush made application fairly easy even for someone who doesn’t want to spend forever doing makeup. Overall, this turned out to be a really solid affordable brow product that gives a natural fuller look without being dramatic or difficult to use.
L**.
Great product, great company, great price!
Really easy to use, love the smaller tube and applicator, I am confident I won’t put on too much with it! As I have silver and brown hair and am 67, I first put a swipe of concealer on my brows first, then apply the product, so the brown is toned down. The result is perfect. This is my second tube and I love it! LOVE E.L.F.!
M**D
It’s fine
It doesn’t hold them very well and you have to be careful with application to not get brown gel outside of your brows.
S**I
Brow gel
Gute Qualität, ist eine Kaufempfehlung
E**A
Super
Ricomprato già 3 volte é molto buono
C**E
First Elf product I've bought - Very pleased!
Recently dyed my hair darker and needed something to make my brows darker in-between professional brow tints. Bought this in Deep Brown. This really worked, you barely have to use any and it tints the hairs easily. Used with the MUA brow pencil in Dark Brown. I'm not amazing at makeup so only wanted something natural for my brows as before I used to use the Collection Incredibrow in Blonde. This is 100% better match for my new hair colour! Will be purchasing again.
V**R
Perfekt.
.Produkt von top Qualität, die Farbe ist perfekt. Ich liebe es und benutze es jeden Tag.
Trustpilot
1 day ago
2 weeks ago