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🌟 Elevate your hair game with weightless volume and vibrant color protection!
Pureology Pure Volume Shampoo is a professional-grade, vegan, sulfate-free formula designed to volumize fine, flat, and color-treated hair. Infused with Wheat Protein and Eucalyptus Leaf Extract, it clarifies the scalp, boosts root lift, and supports healthy hair growth while protecting color vibrancy with its patented Antifade Complex®. Ideal for millennials seeking salon-quality volume and eco-conscious ingredients, this shampoo delivers airy fullness and a refreshing aromatherapy experience.

















| ASIN | B089165CCW |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #8,003 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #233 in Hair Shampoo |
| Brand | Pureology |
| Brand Name | Pureology |
| Customer Reviews | 4.3 out of 5 stars 5,691 Reviews |
| Global Trade Identification Number | 00884486437372 |
| Hair Type | flat |
| Item Dimensions | 3.15 x 3.15 x 9.76 inches |
| Item Form | Liquid |
| Item Weight | 250 g |
| Liquid Volume | 1000 ml |
| Manufacturer | L'Oreal Professionnel |
| Manufacturer Part Number | P1866700 |
| Material Type Free | Paraben Free |
| Model Number | P1866700 |
| Number of Items | 1 |
| Other Special Features of the Product | Body-boosting formula infuses hair with airy movement, fullness and extraordinary color protection. |
| Product Benefits | Color Protection |
| Recommended Uses For Product | salon;spa |
| Scent | Eucalyptus |
| Scent Name | Eucalyptus |
| Suitable Hair Color | All Hair Colors |
| UPC | 884486437372 |
| Unit Count | 33.8 Fluid Ounces |
C**M
Love!!
Bought this shampoo after using my granddaughters and I absolutely love it! Adds so much volume without weighing it down and is safe for my extensions. The smell is great. It is pricey but you only need a small amount for a good wash.
K**E
Pureology volume shampoo and conditioner worth the cost!
Pureology is an expensive shampoo, but it works very well on fine hair if you buy the pink bottle that adds volume. It also pays to buy the conditioner that adds volume. You only need to use a little each time you wash your hair. I wash my hair every day and the bottle lasts about 6 weeks. This was highly recommended by my hair stylist.
A**R
tiny bottle, big salon energy 🧴
this travel-size volumizing shampoo for fine, flat, easily-suffocated hair. perfect for trips, gym bags, or people who wanna try Pureology without buying the giant expensive bottle. came in clean, sealed, no leaking, no crusty shampoo boogers around the cap. the bottle is small but not stingy. like, it actually feels like a real travel size. it’s compact, but there’s enough product to last multiple washes, even with long or thick hair. it has that sturdy, slightly weighty feel that makes it seem more intentional than cheap minis. doesn’t feel like they watered it down or gave you leftovers from the factory floor. it’s genuinely a usable amount. the packaging is actually adorable and way sturdier than I expected. the cap snaps tight so it doesn’t ooze mystery shampoo everywhere, and the bottle doesn’t get dented or squished like cheap travel minis do. it’s cute, compact, and feels like it was made to survive girlhood chaos. the texture on this is actually so good. creamy, smooth, lightweight, not watery, not sticky, not that weird gel slime some shampoos have. it lathers FAST too. even with hard water it lathers instantly. rinses clean without that squeaky stripped feeling, but also doesn’t leave that gross filmy residue that makes you wonder if you rinsed enough. a tiny amount spreads like a dream, so you’re not dumping half the bottle just to get your roots sudsy. honestly one of the nicest-feeling travel shampoos i’ve ever used. the smell hit me immediately and it’s that bougie salon-core scent that tricks you into thinking you have your life together. warm, clean, a little floral without being grandma. not chemically and not plasticky. it legit smells like you got your hair washed at a fancy salon. it lingers without suffocating, not migraine-y, just clean, fresh, rich-girl vibes. this is where it ate. my hair is thin-thin and usually lays on my head like sad wet spaghetti, but this actually brought it back to life. real bounce, real lift, without that crunchy product feeling. the roots felt light and airy, not greasy, not weighed down. it gave that soft, natural volume. like… my hair actually moved instead of clinging to my scalp like cling wrap. honestly kinda shook. the ends stayed soft instead of frying out, which never happens for me. my scalp felt clean but not tight. feels like actual salon quality even in travel size. no cheap fillers, no buildup, no weird residue. texture, lather, and scent all feel premium. this bottle may be tiny but the performance is not. this container is lowkey a tank. it doesn’t crack, leak, or randomly explode in your luggage. the cap opens easily, even with wet hands, but it stays shut when it’s tossed between makeup bags, chargers, and whatever chaos is in your purse. totally leak-proof, sturdy, and shockingly reliable. perfect for weekend trips, overnights, tossing in your gym bag, or living in your car like mine probably will. tiny, compact, and doesn’t hog space. for a travel size? honestly worth the little splurge. the formula is so concentrated that you only need a tiny blob, so you’re not burning through it in a week like cheap minis. the quality is way above drugstore, feels genuinely salon-tier, and if you’ve been wanting to dip your toe into Pureology without committing to the $40 full bottle, this is the perfect test drive. you get enough product to actually see how your hair reacts, not just one sad shower’s worth. totally worth it. here’s the tightened, polished version in your exact review tone: luxury in pocket size. smells amazing, lathers instantly, and somehow wakes up thin hair without drying it out. gives real bounce, real shine, and that soft salon-clean feeling without weighing anything down. perfect for travel girlies or anyone with fine, flat hair who wants lift without sacrificing softness. absolutely would buy again.
B**N
Great shampoo!
Only negative is that the bottle cap is hard to pop open.
M**S
Positive experience with this shampoo
I just tried this shampoo on the advice of my sister in law. It’s expensive, so I got a travel size. One positive thing I noticed was that my hair wasn’t falling out like it had been. I used to run my finger through my hair and come away with 5-10 hairs. I thought this wasn’t that unusual, they say people lose hair daily. But after using this shampoo I’m not losing hair. I have shoulder length hair and I can run my hand through it now and, nothing. I didn’t know a shampoo could make that much difference. It also leaves my hair very soft. My hair is white and grey and somewhat coarse. So I will bite the bullet and buy the larger size.
S**.
Horrible Shampoo and Conditioner-Listen to the 1 Star Ratings
I should have listened to the other 1 star reviews of this product. I purchased the trial size shampoo and conditioner because I am a fan of Pureology's Color Fanatic leave in conditioner. I decided to try the pure volume formula because I was hoping to create more volume/body for my color treated hair but it did the complete opposite. The shampoo does not lather at all and it barely cleaned my hair. I ended up with flat and stringy hair. I returned both after testing it out for two cycles. I do not recommend purchasing this product.
S**S
Good, but expensive
Good product, but expensive
C**P
Great reset shampoo
This shampoo works really well for a weekly deep clean. It removes buildup from products and leaves my hair feeling clean without stripping it completely. The sulfate-free formula is gentle, and my hair still feels soft after washing instead of dry or squeaky. A little goes a long way, and it has a light, clean scent. Perfect for refreshing your hair when it starts to feel weighed down.
A**I
what you order and what you get.
The product is as per order
N**N
Shampoo
Great product
J**D
Best volume shampoo for fine hair
Love this shampoo.
E**E
Great product
Great product
A**R
Great for fine oily hair
After growing out my blonde I realized my natural hair is so oily. I couldn’t stand it I was washing my hair everyday and still looked so greasy by the need of the day. This shampoo is amazing! I can go three days without washing my hair and I get great volume. If your hair is dry this is not for you but if you’re tired of having flat greasy hair this is great.
Trustpilot
4 days ago
3 weeks ago