Ultimate Guide to Local Business Marketing

Maybe I'm an idiot, but since this book and "Ultimate Guide to Google AdWords" both cover Google AdWords, and since "Ultimate Guide to Google AdWords" was published in 2014 and Google is constantly changing AdWords, I couldn't tell if this book was Perry's latest, updated information on AdWords, or if this book supplemented "Ultimate Guide to Google AdWords." Even after reading this book, I wasn't sure if I still needed "Ultimate Guide to Google AdWords." A ton of online research provided no answers, so I finally contacted Perry Marshall's company, and here was their helpful reply: "The Ultimate Guide to Google Adwords is a great introduction into Google Adwords and how it all works, whereas the Ultimate Guide to Local Business Marketing focuses on helping local business owners and their marketing strategy. It does cover some aspects of Google Adwords, but it's not as comprehensive as the Ultimate Guide to Google Adwords when it comes to understanding Google Adwords as a tool. Neither book is meant to be a replacement for the other. In the end it really just depends on how deeply you want to delve into the world of Google Adwords. If you're interested in a more thorough understanding of Google Adwords, I believe it is a wise investment and covers a lot of things you won't find in the Local Business Marketing book. :)" Hopefully this clarification helps someone else.

I am a fan for Perry Marshall. I read this book in order to help firends with marketing in their local business. This book was useful for my friends and for me. Cons: Title: This is not the ultimate guide to local business marketing. This is only about adwords. There is one chapter about SEO, one chapter about Facebook ads. And 27 chapters, mostly about adwords. Pro: It has the basics about adwords. Makes the concepts simple. Easy to implement. For a business newbie in online marketing is a great beginning. Only after apply 20% - 50% of this book, maybe need other book.

Perry has a way to explain Internet Marketing that is very useful. I have several of his books and I am grateful for his ability to explain marketing topics. Some to start implementing "Landing Pages" and look forward to implanting his methods.

Its pretty much just a book on Google Adwords. It teaches you the basics and breaks it down, so it's easy to understand. Would recommend for anyone starting out in Google AdWords or wants to get started in it.

Perry Marshall is brilliant! This book has a solid plan for starting, operating and expanding your business over the long-term. I could not put the book down once I started. Marshall's perspicacious insight into marketing will leave you motivated and inspired to put his knowledge into action. BUY THE BOOK. If you want to be successful in sales, marketing, and business, it's a small price to pay for such a wealth of knowledge.

About 80% of my clients come from Internet Advertising. About two years ago a friend of mine suggested I study some of Perry Marshall's information. Since then, I have purchased every new book and edition from Perry. This latest book is exceptional as it puts everything in terms that make sense to a non-techie like myself. There is a chapter in the book written by Richard Jacobs, founder of Speakeasy Marketing that ties a lot of the information together, and gives you an idea of what to expect when you venture into this area of marketing. I would highly recommend purchasing this book if you are a small business owner trying to do it all yourself, or want to get a better understanding of how Internet marketing works.

Worth it's weight in gold. I own Perry's complete Adwords book and 80/20 sales and marketing and loved them so when I saw this it was a no brainer. It's super easy to understand and gives real live examples. If your a business owner or work in local marketing you need this book.

I bought this book because I have read Perry Marshall's marvelous book on Adwords. That book helped me built my business and therefore was probably one of the best investment I have ever made. So I bought this book mostly on the trust of the Perry Marshall brand. However I was somewhat disappointed with this book. The title of this book is "Ultimate Guide to Local Business Marketing". You would assume this book is about local business marketing. However, 90% of the content is on Adwords. It missed many important information such as Yelp and Linkedin. Given the power of Yelp in local business search, how can a book called "Ultimate Guide" not including any topics on yelp?! This book is really a simpler version of Perry Marshall's Adwords book designed for local businesses . It should really be called Ultimate Guide to Pay per Click for Local Businesses. It does offer a quick and easy introduction of Adwords for local businesses. I did learn a few things new and got inspired to fix some of my problems in my adwords campaign. However, I find the title very misleading. Adwords is not the only marketing for local businesses and may not be the best mean for many businesses. Calling it the "Ultimate Guide to Local Business Marketing" is just a misleading attempt to sell more books.

Excellent book. Great information. No fluff

This is an adwords book, it is an easy read. If you want a technical book on how to use AdWords this isn’t it, this is a practical simplified approach to effective ‘local’ marketing with adwords. It is also quite focussed on the ‘services’ industries. Recommended

This is a fantastic book. I'm a marketing consultant for a local blinds business. I've come to learn that google adwords is one of the most effective ways of driving prospects to our website. This book is basically a trimmed down version of Perry's Google Adwords book. It has simplified the process and only focuses on the areas that a local business needs. I highly recommend this book to any other local businesses!

Really a very useful document by Perry Marshall for the people want to florish their local business.

I thought that I knew about Google Adwords it I still learned an enormous amount from this book. If you want help with implementation in the U.K. Get in touch