Permanent Hair Color Cream, 100% Gray Coverage Hair Dye with Biotin Anti-Aging Formula for Fuller, Thicker Hair, Professional Salon Quality

I use this to cover my grey and it covers perfectly and doesn’t fade. You have to use 20 volume developer to cover the grey. That’s how it works. I’m 100% white in the front and this is the only product I trust to give me the color I select. Use neutral.

I have been using this product for over five years as a way to naturally cover up those sneaky gray hairs. The dark brown shade has worked well to hide the lighter hairs that no longer blend in this product works quickly, and I use hydrogen peroxide as the developer it saves time and money as I no longer go to the salon to have a dozen or so hairs colored! Beware it will stain your countertops, so wear gloves and a dark shirt and cover the countertop!

I have used many hair dyes this one is definitely my go to now and I dont have to dye my hair so much lasts about 3 months with color and I have a lot of gray hair

This has great color coverage for women with graying hair!

Im almost all white now and this gives me thee best coverage and the most natural color. I go between Black, black/blue and natural brown over the past 15 years or so I've used this product and it covers my very thick Italian (course) white hair BEAUTIFULLY.

I just received this hair dye in the mail today and had a really frustrating experience using it for the first time. I punctured the seal exactly where instructed, but instead of the product dispensing normally, the hair dye started leaking out of the opposite end of the tube. It made a mess immediately and wasted product before I could even use it properly. I’ve used plenty of hair dyes before and have never had this happen. Really disappointing, especially considering it was brand new out of the package. I’m hoping this was just a defective tube, but it definitely made for a bad first impression.

Color that lasts. Really makes my hair soft not damaged

First let me say I don’t write many reviews. But this product shocked me so much that I had to take a moment to write. I have been using the same brand of dye for a very long time. I thought they are all the same. The brand I normally use is Ion and they were out of the shade I needed so I decided to try this brand. OMG what a difference. I did everything exactly the same as I usually do. I am 70 and have the normal thinning lackluster hair but very little gray(good genes I guess). My normal color is this mousy brown so when I dye it, I go dark brown. It just looks better with my skin color. I cannot tell you how shiny, bouncy and healthy my hair came out! Makes me want to color my hair every day. I don’t know how long it will last but my hair looks better than it has in years!!