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🎯 Nail your root game instantly—because flawless hair waits for no one!
COLOR WOW Root Cover Up in Dark Brown is a demi-permanent, peroxide-free powder designed to instantly conceal grey and dark roots. With a quick 1-minute cure time, it thickens hair appearance and perfects hairlines, making it a must-have compact for professional, color-treated hair. Trusted by thousands, it offers salon-quality touch-ups that keep your look fresh between colorings.



| ASIN | B00M3DSVOO |
| Best Sellers Rank | #5,077 in Beauty ( See Top 100 in Beauty ) #328 in Permanent Hair Color |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Color | Dark Brown |
| Colour | Dark Brown |
| Container Type | compact |
| Customer Reviews | 4.2 out of 5 stars 16,971 Reviews |
| Full Cure Time | 1 Minutes |
| Global Trade Identification Number | 05060150185441 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | Normal |
| Hair type | Normal |
| Item Form | Powder |
| Item Weight | 0.01 Pounds |
| Item form | Powder |
| Manufacturer | Color Wow |
| Manufacturer Part Number | CW544 |
| Material Features | Cruelty Free |
| Material Type Free | Peroxide Free |
| Model Number | CW544 |
| Number of Items | 1 |
| Package information | compact |
| Product Benefits | Touch-ups for gray roots between colorings |
| Product benefits | Touch-ups for gray roots between colorings |
| Recommended Uses For Product | salon |
| Suitable Hair Color | Grey |
| Unit Count | 2.07 Milliliters |
M**A
Perfect
The product met my expectations
G**E
recommended to purchase
What you see is what u get - recommended to purchase
D**A
It works but if you have black hair go for the black color
This is a great concealer, I had reviews about the dark brown color being ok for black hair but is not, I’d get the black color and write another review. Overall it stays on the hair has good coverage it does not stain everything the brush has 2 sides to cover larger and smaller area.
E**N
Good cover
Good cover , can be used for covering white hair or give the impression of thicker hair
S**H
Not satisfied at all.
Unfortunately I received a broken one and it was not usable so I can’t say how it was .
A**A
Decent product but application was a challenge
Product worked fine but found it difficult to apply
H**I
Deteriorated quality
This used to be good. Now its like a cheap eyeshadow. Color is not what it used to be and seems the formula changed as well. Doesnt last till you leave home even. Dont bother with it.
A**D
Not worth it
Not worth the money. There is not enough pigments to actually cover darker roots. What a joke
A**Z
Good but $$
Best cover I’ve tried so far wish it was a bit cheaper
T**S
High Quality
I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.
A**R
Bra produkt
Perfekt
M**Y
Great product
This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.
O**A
Coverage
Good coverage
Trustpilot
1 week ago
5 days ago