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#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success : The CEO of Disney shares the ideas and values he embraced while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life. AN NPR BEST BOOK OF THE YEAR Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger―think global―and turn Disney into a stronger brand in international markets. Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Under Iger’s leadership, Disney’s value grew nearly five times what it was, making Iger one of the most innovating and successful CEOs of our era. In The Ride of a Lifetime , Robert Iger answers the question: What are the qualities of a good leader? He shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including: • Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. • Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. • Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. • Fairness. Treat people decently, with empathy, and be accessible to them. Review: Excellent leadership book - Very nice book written with passion and humbleness, explaining the point of you of leadership not only with commandments but real life examples, sometimes with failure sometimes with victories. Review: Excellent - Great book for leaders

| Best Sellers Rank | #25,608 in Books ( See Top 100 in Books ) #11 in Biographies of Movie Directors #21 in Movie Direction & Production #91 in Biographies of Business & Industrial Professionals |
| Customer Reviews | 4.8 out of 5 stars 8,334 Reviews |
A**O
Excellent leadership book
Very nice book written with passion and humbleness, explaining the point of you of leadership not only with commandments but real life examples, sometimes with failure sometimes with victories.
F**L
Excellent
Great book for leaders
R**H
.
A career guideline written by a humble leader
B**A
A very interesting book
This book provides a very clear and personal walk through the career of one of the best CEOs' out there.
M**N
Nice BOOK
The book is great!
M**T
Anlaşılır dil
Kitabın boyutu, tasarımı ve dili oldukça iyi.
B**H
65 Mio. Dollar Gehalt pro Jahr - seine Learnings!
Sehr kurzweilige Autobiographie eines der erfolgreichsten Manager unserer Zeit. Das Bob Iger seinen Ursprung im TV und Storytelling hat, merkt man ab der ersten Seite. Sein Buch ist sehr unterhaltsam geschrieben und enthält dabei so viele, wichtige und authentische Erfahrungen und Learnings aus seinen vielen Berufsjahren. Ich kann es jeder Führungskraft ans Herz legen, den es illustriert wunderbar was die Kraft der Entscheidung und des Mutes entstehen lassen können.
D**R
Gran Libro
The Ride of a Lifetime es mucho más que las memorias de un CEO. Robert Iger, expresidente y director ejecutivo de The Walt Disney Company, comparte de forma honesta, clara y directa las lecciones que aprendió durante su carrera de más de 40 años en la industria del entretenimiento. El libro combina anécdotas fascinantes —como la adquisición de Pixar, Marvel, Lucasfilm y 21st Century Fox— con principios de liderazgo que son aplicables a cualquier profesión. Lo que más destaca es la visión de Iger sobre la innovación, la importancia de la integridad, la toma de decisiones audaces y el respeto hacia los equipos de trabajo. Su estilo narrativo es cercano, sin pretensiones, y ofrece una perspectiva real sobre los desafíos que enfrentan los líderes en tiempos de cambio. Recomiendo este libro a emprendedores, líderes en formación, y a cualquiera que quiera entender cómo se toman grandes decisiones empresariales con humanidad y visión a largo plazo. Una lectura inspiradora que deja huella.
T**N
Mixture of business and excellent management advice
This is a must-read for anyone interested in business and management. Bob Iger has had a great career and been lucky enough to work in a very interesting industry even if the creative side of it really makes little sense. Four great moves, Pixar, Lucasfilm, Marvel and 20th Century Fox - all of which looked overpriced at the time and (the first three) proved to be bargains. The jury is still out on the fourth. And doubtless that will turn out to be a bargain. He may regret however not going the extra mile to keep Sky. But then again he may not. I wouldn't bet against his judgement which has proved to be impeccable. Most businessmen like him make one big mistake in their lives, they regret terribly, but he does not appear to have made one. There will never be another Hollywood executive as successful as him, mainly because the opportunities will not be available that has had had. And he managed to get on with Steve jobs - an achievement in itself. One flaw - why is he calling the new Disney streaming business Disney+, the same name as another competitor and not a very inspiring name at that. Surely he can do better. Also Disney+ may turn out to be his big mistake. The gamble is not only in the start-up costs and reputation loss if it goes wrong but also the licencing and royalty income lost on the Disney product. Disney+ could be a colossal mistake. Personally I would have rode the bandwagon and auctioned off the Disney material for the inevitable fortune it would attract from all the other streaming services. And, surprisingly Iger has not recognized the one big streaming opportunity that seems open - sports. And Disney has a huge advantage owning ESPN. And as good as Bob Iger is I am afraid Jeff Bezos is better. When Bob is gone one can see Amazon making a bid for Disney. But having said all that he is one of the greats of American business. Walt Disney would be very very proud.
E**A
A lot of personal experience, no "water"
Inspiring and interesting stories of doing business
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