Let My People Go Surfing: The Education of a Reluctant Businessman - Including 10 More Years of Business as Usual

Absolutely loved this - the balance of commercial success with the empathy for people and planet was a pleasure to discover. Not just a business book, as intertwined with the authors love of the outdoors. Left me considering seriously what is truly sustainable growth, and how organisations can truly balance results across a spectrum of financial, ethical and human KPIs.

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Greatclife experience book

Ich bin recht zufällig auf dieses Buch aufmerksam geworden und habe es mir mir für „zwischendurch“ letztendlich bestellt. Niemals hätte ich erwartet, dass mich die Geschichte von Yvon Chouinard so nachhaltig bewegen wird...Dabei geht es um viel mehr als um die Geschichte der Outdoormarke Patagonia. Dem Leser wird immer wieder die Folgen des überbordenden Konsums, der Marktwirtschaft und des Kapitalismus vor Augen geführt. Teilweise war ich über mich selbst verärgert, weil man sich über viele Dinge einfach keine Gedanken macht.Auch wenn es nahezu unmöglich erscheint ein globales Unternehmen zu 100% nachhaltig zu führen, zeigt das Beispiel Patagonia doch sehr schön, was alles möglich ist. Zudem regt das Buch dazu an sein eigenes Konsumverhalten zu überdenken ohne dabei den moralischen Zeigefinger zu erheben.Auch, wenn ich nach dem lesen doch etwas pessimistischer für die Zukunft unserer Erde geworden bin, bin ich sehr froh dieses Buch gelesen zu haben. Ich kann wirklich behaupten, dass es mein Leben stark beeinflusst hat. Das hat in dieser Form noch kein Buch geschafft.Absolute Kaufempfehlung!

Initially, it took me a while to get into it.... or rather Yvon Chouinard started out slow, and in a kind of hokey way, by telling his 'story'..... but then when it finally got into the history of the clothing company Patagonia, and the changes they made to get more and more sustainable and involved in environmental causes I was riveted. (and his 'hokey' personal story tied in well with his business philosophy.. in order to know where you are going you must know where you came from)In the early 1990's they asked themselves some tough questions about how they do business and why. I found it was very insightful, and you can tell this was done slowly with incremental change, and gradual results. I run a small business, but I know I make an environmental impact. There is a movement towards change, and I felt a little relieved to read I don't have to do it all at once.Besides the focus on the environment, his focus on less and better function in his business and clothing products was worth the read. I also love the focus on the people who work at Patagonia, and some of the trendsetting child care programs they put in place. As well as their philosophy of allowing their workers to sneak out to catch a wave, or meet their kids at the school bus.For me it was a very engaging and thought provoking book, and I think it had some of the answers I was looking for.