Natural Instincts Demi-Permanent Hair Dye, 2 Black Hair Color, Pack of 3

Works great !💯

Clairol’s Demi-Permanent Black Hair Color is perfect for making a bold shift or refreshing your dark shade without the damage of permanent dye. It’s rich, soft, and ideal for those who want shine and dimension without the long-term lock-in. 🖤 Color That Pops: Delivers a soft black result that looks natural and radiant—no flatness or harsh finish. Whether you’re toning down brassiness or trying something deeper, the color blends beautifully with most hair types and tones. 🪶 Gentle Formula: Ammonia-free and infused with ingredients like coconut oil and aloe vera, it’s designed to nourish while it colors. Great for anyone wanting darker pigment without compromising hair health. ⏱️ 25-Minute Magic: Quick processing time that’s easy to work into your schedule. And because it’s demi-permanent, you won’t have to worry about dramatic regrowth lines as it fades gradually. 💁🏽‍♀️ Great for First-Timers: Whether you’re testing the waters before going permanent or covering early grays, this product gives you just enough color commitment without the pressure. 🧴 Easy Application: Comes with everything you need—gloves, bottle, conditioner—and mixes up easily for mess-free color. Leaves hair feeling soft and shiny post-rinse. 🌟 Final Color Thought: If you're ready to try bold black with a soft edge, Clairol Natural Instincts Demi-Permanent Black is a safe and stunning way to do it. Shine-rich, low-maintenance, and hair-friendly—it’s the perfect pigment glow-up.

Full grey coverage

It worked really well and my hair doesn't feel damaged at all, but the bottle could be bigger. There was barely enough for my long hair.

I started using this semi-permanent hair dye as my braider told me that my natural hair should be longer and the permanent dye is breaking it. I started in Feb 2021 and i can attest that my hair is thicker well as thick as it should be. Plus it is much longer. Could be longer but have to grow out the permanent dye i had it in.. The color lasts a long time and gives great grey coverage if left in hair a little longer than the recommended time if you have thick hair. I order 2 or 3 at a time for a year supply because of the price and this color is not available in any of the stores in my area and beyond in Toronto. Didn't know this brand existed until I watched a review on YouTube.