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🎨 Elevate your blonde game—because your hair deserves the best!
Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde) is the #1 permanent hair toner in the US, offering 12 customizable tones to neutralize brassiness while reducing hair breakage by up to 90%. Vegan and paraben-free, it delivers professional-quality results with gentle care, making it a must-have for flawless, vibrant blonde hair.






| ASIN | B017JISNC2 |
| Best Sellers Rank | #48,729 in Beauty ( See Top 100 in Beauty ) #680 in Permanent Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | T28 Natural Blonde |
| Colour | T28 Natural Blonde |
| Container Type | Bottle |
| Country of Publication | USA |
| Customer Reviews | 4.4 out of 5 stars 5,456 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00070018066909 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item Weight | 2.1 Ounces |
| Item form | Liquid |
| Manufacturer | Wella Company |
| Manufacturer Part Number | 81611094 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | 81611094 |
| Number of Items | 1 |
| Package Size Name | 1.4 fl oz |
| Package information | Bottle |
| Product Benefits | Provides vibrant results, excellent gray coverage, and consistent, predictable results. |
| Product benefits | Provides vibrant results, excellent gray coverage, and consistent, predictable results. |
| Recommended Uses For Product | salon |
| Suitable Hair Color | Light Blonde |
| UPC | 070018066909 |
| Unit Count | 1.4 Milliliters |
J**Z
Funcional
Quería un beige o vainilla blonde, me lo puse cumple con como funciona pero creo que yo prefería un rubio más frío, así que si tú personalmente buscas un rubio cálido te lo recomiendo si prefieres algo con tonos fríos no es lo que buscas
D**I
Cuidado
En mi cabello nivel 9 me sacó tonos muy calidos despues de 10 minutos de procesar. No digo que son malos para nada, simplemente no son aptos para todos cabellos. Informate bien antes de comprar.
C**P
Barely made a difference
I had platinum blonde hair and some hot roots from a home peroxide job. I mixed it 1:2 with 20vol peroxide yet this barely made a difference to both my roots, and didn't even shift the platinum even one shade darker. Plus it has an incredibly strong chemical odour. I ended up using a different brand.
B**Z
Inconsistent product quality (turned me VIVID ginger from level 9 pale ash blonde?)
No issue with the product but perhaps their distributor because it turned my hair bright ginger and the packing was slightly off coloured (figured it had been impacted by weather conditions during shipping as name and number and toner was correct) it has been awful to get out so I’d be patch testing this shade as it was great once and horrific the second time so…get T18 because that seems to be consistent on this retailer website.
K**N
Bonito color
El color es bonito en pelo decolorado pero aún siguiendo al pie de la letra las indicaciones, dejó un color no deseado en el cabello sin decolorar. Pero no maltrata el cabello, es suave.
Trustpilot
1 month ago
2 months ago