Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit

I forgot to take a before picture, but I had about two fingers of gray root growth. This shade was a perfect match for my hair! It covered my grays really well and gave me the beautiful light auburn color I was hoping for. I’m very happy with the results and would definitely buy it again.

My image is the after/before. I love this line of product and use it regularly when going blonde from very dark brown, but this was my first time using one of the reds. It may be because my hair is very porous, but it didn’t take a lot of the color. It did lift my dark roots. My hair is collarbone length so I used two boxes. I’ll wait a couple days and then color it again in hopes that it’ll be more cooper red. I usually use a direct dye but they can be less even on my hair.

I always get compliments with this color … it looks so natural. This is the only brand I use. And the conditioner is great !

Pretty color but looks more blonde. I put a copper refresher over it to get it more orange/red. Works perfectly fine though for coverage. I would use again.

Good color and very natural looking. Last about three weeks 3 to 4 weeks.

Great color. Easy to use

I use 7LA Light Auburn on my now mostly gray hair. It covers every strand and the color looks beautiful–I get comments one how "pretty my hair is." I would say it lasts "an average amount of time" but am no expert in that area. Highly, highly recommend!

On the box, it shows that if you have light brown or medium brown, it can still be vibrant. Obviously everyone is different, but like it didn't even cover half my hair. It only dyed the roots and tinted my ends. I even drenched them and it still didn't dye. I did everything it told me to but even on the roots it's light copper, not even vibrant. Fortunately for Loreal I like the way it turned out but not what I was expecting lol. Also this is a bad picture but in darker areas you cant even tell it's dyed. It's easier to see outside.

Es buen tinte y la crema protectora e celeste. En mi caso mi raíz es muy blanca y no me cubrió suficiente. Buen producto.