What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L’Oréal Paris L'Oreal Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,

L’Oréal Paris L'Oreal Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,

Product ID: 259699520

Details

Brand
L'Oreal Paris
Colour
5MB Medium
Item form
Cream
Package information
Box
Product benefits
Color

⏳8 weeks fade-defying color

🌈50+ luminous shades

🛡️UV filter & antioxidant care

166.35 DT

Duties & taxes included

In stock

Sold byAmazon TunisiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Tunisia.

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Description

🌟 Own your glow with color that lasts and shines!

ALCOHOL FREE FORMULA - Gentle on all hair types, ensuring soft, healthy-looking locks.
UV SHIELD TECHNOLOGY - Protect your color from sun damage with built-in UV filters.
LONG LASTING BRILLIANCE - Enjoy vibrant, fade-defying color that stays radiant for up to 8 weeks.
NOURISHING CARE SUPREME - Infused with Camelina Oil and Vitamin E for deep conditioning and protection.
SIGNATURE SHADE SPECTRUM - Choose from over 50 luminous shades to express your unique style.

L’Oréal Paris Superior Preference Fade-Defying Color + Shine System delivers permanent, vibrant hair color with a unique translucent gel formula and Care Supreme Conditioner enriched with Camelina Oil, Vitamin E, and UV filters. Available in over 50 shades, it offers up to 8 weeks of fade-resistant brilliance while nourishing and protecting all hair types with an alcohol-free, softening cream.

Reviews

User

Love being a redhead

This product has such deep rich color, every woman should be a red head! at least some time in her life.

24.08.2026

User

Ive had good experience with this product

I’ve used this product many times, and I recommend it. Color is nice. Doesn’t dry hair too much.

17.07.2026

User

Worked perfectly

After bleaching my bright red hair and toning it with Wella T18 it still needed something to even out the colour. I waited a week and used this colour. It worked perfectly. No brassyness or orange tones. Beautiful!

5.08.2020

User

Waste of money,dnt buy

Now my hair become orange. It's totally waste of money

13.06.2020

User

Parfait

Jadore la couleur!!

7.09.2019

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

Abdullah B.

Great price for an authentic product. Fast international shipping too!

3 weeks ago

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166.35 DT

Duties & taxes included

In stock

Sold byAmazon TunisiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Tunisia.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anita G.

Good experience, but the tracking updates could be better.

2 months ago

Ravi S.

I loved the variety of products available. Will definitely shop again.

2 months ago

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Asin	B071F2F6WZ
Best Sellers Rank	#1,612 in Permanent Hair Color
Date First Available	24 June 2020
Item Model Number	173266
Manufacturer	LORBS
Product Dimensions	5.84 x 9.14 x 15.75 cm; 11.34 g

L’Oréal Paris L'Oreal Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,

Details

Details

Description

Specifications

Reviews

Common Questions