What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L’Oréal Paris Superior Preference Fade-Defying Color 6 Light Brown - Natural for Unisex - 1 Application

L’Oréal Paris Superior Preference Fade-Defying Color 6 Light Brown - Natural for Unisex - 1 Application

Product ID: 261062147

Details

Brand
L'Oreal Paris
Colour
6 Light Brown
Item form
Gel
Package information
Bottle
Product benefits
Hair Coloring

🎨Rich, long-lasting color spectrum

💧Vitamin E enriched for hydration

☀️UV filter for fade protection

Description

🎨 Unlock your hair’s true potential with color that won’t quit!

DEEP GRAY COVERAGE - Seamlessly covers grays for a natural, flawless finish every time.
ADVANCED UV PROTECTION - Shield your hair color from sun damage and fading with built-in UV filters.
ULTRA LONG LASTING SHINE - Keep your hair looking salon-fresh with a radiant, glossy finish.
HYDRATING VITAMIN E FORMULA - Nourishes hair to prevent dryness and maintain shine.
VIBRANT FADE DEFYING COLOR - Experience a luminous, multi-dimensional shade that stays true longer.

L’Oréal Paris Superior Preference Fade-Defying Color in 6 Light Brown delivers rich, long-lasting color with superior gray coverage. Enriched with Vitamin E and UV filters, it protects hair from fading and dryness while maintaining vibrant shine. Perfect for professionals seeking a polished, enduring look.

Specifications

ASIN	B00006JN4M
Best Sellers Rank	#13,439 in Beauty ( See Top 100 in Beauty ) #177 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	6 Light Brown
Colour	6 Light Brown
Container Type	Bottle
Customer Reviews	4.6 out of 5 stars 1,105 Reviews
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	Dry
Hair type	Dry
Item Form	Gel
Item Weight	0.01 Kilograms
Item form	Gel
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249253106
Material Features	Compostable
Material Type Free	Ammonia Free
Model Number	071249253106
Number of Items	1
Package Size Name	Single
Package information	Bottle
Product Benefits	Hair Coloring, Shine Enhancing
Product benefits	Hair Coloring, Shine Enhancing
Recommended Uses For Product	Softening
Set Name	Superior Preference
Suitable Hair Color	Light Brown
UPC	071249253106
Unit Count	1 Count

Reviews

D**S

Gentle on the hair

I have been buying This L’oréal product for decades and still happy with it. Quality is steady and reliable. It doesn't damage my hair as other brands I tried did.

8.08.2026

S**Y

Nice color but does not last

The color is nice but starts fading soon

17.05.2025

M**L

Good hair dye that lasts long and covers grays

Long lasting color. Covers well even gray hair. Smell is overwhelming but smells like hair color when dying it. The conditioner that comes with it to maintain hair color works well and smells great

11.05.2025

V**T

Hair Care

Perfect price and nice price

25.08.2026

C**T

Color Was Perfect, Eye Burning Was Not

Color matched the box, but the fumes irritated my eyes and caused burning. Happy with the shade, not the discomfort.

19.06.2026

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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