Permanent Hair Color 4M Mahogany Chestnut (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results

If you insist on beauty products that are vegan/CF (as I do), it can sometimes be difficult to find certain types of products -- in particular, hair color. When COVID hit, I was lucky that my better 1/2 was willing to color my hair -- but I needed the right product to work with. I did NOT want my Mother's Nice N' Easy from the 70's, LOL (holler at those who remember)! Enter Naturtint. Easy to mix and apply. And yes: the color is *beautiful.* Really. Rich and "salon" looking (I'm very picky re: salons; it's pretty much only Aveda for me). The Mahogany Chestnut color is exactly as pictured on the box. I've been asked, "where did you get your hair done?" when it was Naturtint ;) I still go to the salon -- but now that I know about this product, I go less often. Perfect at-home solution for vegan hair color!

Been using this product for a few years, when needed..it's a great product, plant based,easier on your hair,great colors, I buy from Amazon, they have good prices for this product..for self hair coloring, I recommend this company

I absolutely love this hair color by Naturtint. The color is really vibrant and has a great shine to it, a nice deep burgundy not too "red" not too "purple" just perfect. I love Naturtint because it doesn't have all those harsh chemicals like so many of the other do it yourself home kits have. The scent isn't too strong and the product doesn't irritate my skin. The color lasts as long as the other guys and it's actually good for your hair. The conditioner leaves my hair looking awesome for days after I've colored because it eliminates the frizz and makes it soft and manageable. I have gone back to this particular shade and this particular product about 6 or 7 times now as it truly has become my favorite. Highly recommend this if you want a great coloring without all the harsh chemicals that aren't good for you!

This is a vegan color that I have been using for over 6 years now. They use less harmful ingredients compared to American hair colors. I usually purchase from While Foods.

The best hair color ever, this is so gentle on the scalp, no burning, no odor, lasts a long time, so easy to use. Of course there’s always going to be some chemicals in a hair dye, but this one greatly reduces that. Also leaves hair soft

I love how it does have a strong smell

This color is beautiful, just wish it didn’t wash out as fast as it does.

I like the color and it has a nice smell, but I giving a 3 stars because it doesn't stay well on gray hair and for the first week my towel was red color.