Natural Instincts Demi-Permanent Hair Dye, 4RV Dark Burgundy, 1 Pk

Love the color! I have purchased many times both online and in store. It has great coverage and always comes out the same color.

I had to rinse my hair 30 times. I figured okay fine I’ll just take a shower too. The water continued being red so I shampooed. I’m in there for a solid 30 mins. The water continues to look like I made a blood bath. Anyways fast forward I give up. I asked my boyfriend to rinse my hair cus I got lazy. I dunked and soaked and massaged my scalp 10 times. The water stillll red. So again I shampooed and the water finally started looking clear. Also btw my hair was platinum and I dyed it this red thinking it may look a bit lighter in the images. I was wrong it was just as dark as the box said it would be.

This is probably one of the better demi dyes. It takes pretty well to gray hair just leave it on longer after saturating it. I don't like coloring my hair too often and this dye fades out very nicely so the fade and change in color is very gradual. For me 1 dye process lasts for a couple months as I don't mind the gray peaking thru since my gray is distributed all over my scalp. This photo is at approximately 9 weeks.

Shiny and silky burgundy color. No allergic reaction occured

Nobody should buy this, not even gave me 1% of color into my hairs. Totally disappointed. Want my money back.