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🌀 Unlock your best curls yet — soft, defined, and effortlessly chic!
The Curl Company Soften and Shape Curl Lotion (250ml) is a lightweight, vegan, and cruelty-free styling lotion designed specifically for finer curls and waves. Enriched with natural Moringa and Meadowfoam Seed Oils, it de-frizzes and hydrates hair without heaviness, delivering soft, bouncy, and well-defined curls. Ideal for those seeking a natural, color-safe formula that enhances curl texture while maintaining a smooth, touchable finish.





| ASIN | B08R8TFY1H |
| Benefits | Gives soft bounce and definition to curls |
| Best Sellers Rank | 24,675 in Beauty ( See Top 100 in Beauty ) 162 in Hair Styling Creams & Lotions |
| Brand Name | The Curl Company |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.3 out of 5 stars 79 Reviews |
| Global Trade Identification Number | 05015833317435 |
| Hair Type | Wavy, Curly |
| Hair type | Wavy, Curly |
| Item Form | Lotion |
| Item Type Name | Soften & Shape Curl Lotion |
| Item Volume | 250 Millilitres |
| Item form | Lotion |
| Liquid Volume | 250 Millilitres |
| Liquid volume | 250 Millilitres |
| Manufacturer | POTTER AND MOORE INNOVATIONS LTD |
| Material Type Free | Cruelty free |
| Number of Items | 1 |
| Product benefits | Gives soft bounce and definition to curls |
| Scent | Scented |
| Scent Name | Scented |
| Unit Count | 250.0 millilitre |
A**R
Curlier hair
Love this stuff for my unruly wavy hair. The cream version sends my hair into loose curls.
V**E
Good product
A little goes a long way. Perfect for tidying up my hair with just a little scoosh on my finger tips then a wee run through the hair ends. I can't say much more but it does brush our easily.
B**A
Alright, but not amazing
Very lightweight and doesn't weight down my very fine hair but also didn't see many benefits. Might be good if your hair doesn't need much conditioning and is fine.
B**B
Great for curly hair
Uncontrollable frizzy curls have been the bane of my life (51 years!), but this product is brilliant. I put plenty in soaking wet hair & either air dry or use a hairdryer. It leaves my curls defined & bouncy, unlike other products that can leave my hair heavy, sticky, or crunchy. Would recommend trying it.
S**L
Conditioning and curl defining
This product is great on wet and dry hair, despite it saying just for wet. It defines my curls and doesn’t leave my hair feeling coated in product (their leave in conditioner does!) it smells gorgeous too. Worth the money and not expensive compared to other curly girl targeted products
B**1
Good but not for sensitive skin
The cream itself is light that why I liked it and it makes my hair soft but whenever I use it I get an allergic reaction on my hands thus I don’t really use on my scalp only on my hair ends.
D**E
Watery
Very thin and light weight. Not suitable for my hair type (3b curls) Maybe more suitable for someone with soft waves.
A**Y
Popping curls
My curlslove this cream
A**R
Funktioniert
Funktioniert wunderbar...ich habe eigentlich glatte Haare aber dieses Gel zaubert echt Locken...
P**6
Structure et nourrit les boucles
Produit efficace pour structurer les boucles même après 48h Les cheveux sont + brillants et bien hydratés Il suffit de bien masser ses cheveux pour que le produit pénètre dans les cheveux Pas d'effet gras ni gluant Je n'ai pas constaté non plus d'effets indésirables comme l'apparition de pellicules ou de croutes sur le cuir chevelu contrairement à d'autres produits Ça reste un bon complément surtout le matin quand vous avez les cheveux qui partent dans tous les sens
S**S
Works well depending on your curls
I bought one of these when we were in England and liked the way it gave me soft definition on My Curls instead of crunchy. Can't find it in the US so I had to order it on line. It's not quite the same stuff though, doesn't seem to work as well it's more of a lotion than a cream. I probably won't order it again.
A**F
Fait le taf
Pas mal, acheté sur le conseil de ma soeur, j'arrive à faire tenir mes ondulations.
H**E
Super👍👍
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Trustpilot
5 days ago
1 day ago