Simply Color Permanent Hair Color, 7.47 Medium Natural Copper

Easy to apply, great color, and left my hair looking healthy and shiny. The color turned out beautifully and covered my grays well.

best color ever

Bummed Incant find in store anymore. Have always loved this product.

L9ve the color. Application is same as most hair cor, depending on results desired. I was touching up. Had at least 6in of new growth. Thought I could go natural- NOT! So bought this and so far very satisfied. To me it seems as though it doesn't fade as fast. I do know frequently washing can fade it quickly as well as heat styling and additional haircare products. I'm currently not heat styling or adding additional styling products. So my thought that this is making the color last longer l. I'm also a stylist, my other secret is sitting under a medium high hood hair dryer for at least 25min. This trick opens the cuticle layer of the hair more. This results in more color being deposited onto the hair. Also rinse your hair after final shampoo and after conditioner with cool water. This helps to close the cuticle layer.

Love this hair dye! The color was exactly what I was looking for. Does not irritate my scalp and the color lasts a very long time!

I've used this brand in the past and it didn't take to my hair but I decided to give them another try just to make sure it wasn't a fluke. The second time around using the same brand but different color/formula was a NIGHTMARE!! Not only did the color not take to my hair but it completely DESTROYED my hair! My hair is so dry and falling out, the hair loss is so bad it clogged my drain. I take care of my hair because I am very proud of it, but now I'm going to have to bond repair it multiple times and hopefully I can fix it. This product/brand is just trash and not worth the damage it's done to my hair/self esteem.

It was too harsh on my hair.

I bought this to cover my gray hair. It was on my hair for an hour and it did not dye my gray. It dyed my blonder ends a darker color but even that was subtle. If you took water and rinsed out a dirty shirt, that's about how much your hair would change. It isn't very much. At least this bottle wasn't. It smelled like perfume. I am allergic to what seems like everything and I didn't have problems with this so for those who are worried about allergies, your chances are good with this. For those who want a slight change, this might work. For those who want real results, buy something else. The box doesn't look even half as vibrant as the picture on Amazon but I guess that's okay. It looks natural. I won't have to worry about touch up when my hair grows out because nobody is going to see a difference.