The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Product ID: 278595063
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed are: eight headlines that work―and how to use them eleven ways to make your copy more readable fifteen ways to open a sales letter the nine characteristics of successful print ads how to build a successful freelance copywriting practice fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source doentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy Review: Fantastic book for new copy writers - I bought this book to try and improve my sales copy, overall it's a great read and I love how there are inspiring quotes throughout the book. When I read the book I was a complete novice to copy writing and needed to work on writing headlines. Some great insights and case studies, very useful for anyone starting out or even someone who's been writing copy for a while. Review: Very informative - I've read a few books on copywriting and this one had some useful information I hadn't seen in any other. It's also easy to read. The only negative I have about it is that the part about email is pretty out of date. But the rest is completely applicable.
| Best Sellers Rank | #50,083 in Books ( See Top 100 in Books ) #44 in Academic & Scholarly Writing #54 in Creative Writing Composition #84 in Advertising |
| Customer Reviews | 4.6 out of 5 stars 441 Reviews |
J**S
Fantastic book for new copy writers
I bought this book to try and improve my sales copy, overall it's a great read and I love how there are inspiring quotes throughout the book. When I read the book I was a complete novice to copy writing and needed to work on writing headlines. Some great insights and case studies, very useful for anyone starting out or even someone who's been writing copy for a while.
D**H
Very informative
I've read a few books on copywriting and this one had some useful information I hadn't seen in any other. It's also easy to read. The only negative I have about it is that the part about email is pretty out of date. But the rest is completely applicable.
S**I
Practical and to the point
A very useful and practical guide to copywriting. There are no boring marketing theories, only useful effettive advice. I would recommend it.
J**Y
Total Rip-Off
Total Rip-Off That’s exactly what I thought after finishing The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martin’s Griffin, 2005) by Robert W. Bly. When comparing the crazy amount of value imbedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely ripped Mr. Bly off. The cost to value ratio is so unbalanced, you’d be a fool not to immediately buy and devour this book. The Copywriter’s Handbook will literally help you leapfrog the competition by accessing a treasure trove of Bly’s experiences through his many years of writing successful ads. Seriously, this is one of the most practical and tactical books on copywriting that I have ever read. In The Copywriter’s Handbook you will learn: • 38 headline examples • The 4 - “U’s” of great copy • 15 ways to open a sales letter • The 10 - point criteria of ads that sell • 11 ways to make your writing more readable • 22 reasons why people might buy your product • The 7 questions you must ask about your audience Whether you’re a novice to writing copy, a veteran of the craft, a small business owner looking to increase profits, or a solopreneur looking to start a side-hustle with the written word, you will find answers to your most relevant and pressing questions. Additionally, Mr. Bly writes and speaks in a totally approachable and personal manner. He’s wisdom gently rolls off the pages just like you would expect coming from a passionate master and caring mentor. I’m buying and studying more of Bob’s books (several of which he personally recommended for my specific situation) to grow my business. 5 Stars all day. Joshua Lee Henry, M.A. & MBA Essentials, Salesforce Founder & CEO, Activate Advertising Agency, L.L.C ActivateMyAdvertising.com
S**S
Great for beginners or those already in their career
I bought this for a beginner co-worker as a Secret Santa gift, but I also own it myself. It makes a great intoduction for a beginner who has never done any marketing writing but I had also found it useful for myself a couple years into my career. The book pre-dates the days of the internet, so there will be no advice on SEO and keywords, but it does provide timeless advice about marketing writing with the most important lesson: call to action. Even though it pre-dates the internet, the advice in this book still stands. I would recommend it to both beginners and those who have worked in marketing already.
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