L’Oréal Paris L'Oreal Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.

Great coverage

I'm a wannabe hairdresser, and I always have been. Even when I was little I was pretty obsessed with hair. Not my hair, but everyone's hair. So I learned to color hair from my best friend, Trea, who taught me well. I was a beauty supply store snob, and I would only use a drugstore product in dire and severe emergency (like I won a grammy and my roots were showing....) So I've been this snob about box color for 20 years, but I recently had twins, and there's Amazon, my go-to for every single thing I need. I had some grey roots, and medium brown, to cherry red, to very very black as the cauldron of hell bottom half of my long hair (dyed blue black, now there's a color that works, but.....I digress.) So I was not expecting any miracles from this color. I got a miracle. Because I used the tortoiseshell brown of this brand before using this color (which is a great color, but harsh, you have to WANT your hair lightened and a bit thrashed (for volume, right?) I had lighter hair when I applied this one and it came out just incredibly well. I would say this is a no fail product, except that hair color depends *entirely* and *absolutely* on what you've got on your head and what you've done to it, and what shape it's in. I would especially recommend this color to people who have had highlights within the last year or so and had them sort of disappear under other colors. The whole "shimmering" thing that Feria/Loreal is hyping is for real. It is incredible. It is harsh on your hair, so know that. If you use the enclosed hydrogen peroxide (and if you switch out a 20 volume, you probably won't get the shimmer lift that they're talking about) you're hitting your hair with a 25 volume perox blow. Box/drugstore colors do their job, but it is what it is. Don't use Loreal colors (or Wella, if you're doing the beauty supply thing) unless your hair is in good shape. This particular color, with 2 boxes for almost waist length, but fine, hair, left on about 15 min longer than suggested, and without applied heat resulted in an excellent grey coverage, and a brilliant chocolate cherry color.

Obsessed with the color and this brand

Very good!!