Colgate Max White Expert + Anti-Stain Teeth Whitening toothpaste 75ml - Advanced Stain Removal Technology - Helps Prevent Future Stains - Enamel Safe For Daily Use

This is a great toothpaste, not too strong tasting. It is very blue in colour. I think my teeth look slightly whiter after using this, but don't expect miracles! Quite expensive compared to other toothpastes, but a regular purchase for me. No sensitivity issues (I previously used a 'sensitive' toothpaste). Certainly worth a try.

Leaves teeth feeling clean and fresh with a strong, refreshing mint taste. Helps reduce surface stains after regular use. The whitening effect is noticeable but subtle, and it’s a bit more expensive than standard Colgate toothpaste.

As a bit of a coffee addict, I'm very conscious of the effect it can have on my teeth. For the first few days of using this, I was a bit worried I'd bought into a gimmick but this turned into a pleasant surprise (or something actually living up to the hype for once). After a week, I definitely felt like the tint to my teeth was looking much whiter. Beyond cosmetic appearances, I felt like it cleaned my teeth very well, and that's something I felt from the first use. I like that it's blue because it makes it very easy to see what areas of my mouth I've missed. Taste is very minty and refreshing without an unpleasant aftertaste. Will definitely buy again!

It's OK not worth such the high price see no difference in the other white line you do

My ten year old daughter went through the stage of pretending to brush her teeth (why do kids do that?!), and she ultimately developed horrible yellow stains. After having a very long ear bending about the state of her smile, I bought her this toothpaste. She's been using it for several months now and her teeth are no longer stained but a nice pearly white. This was also a great encouragement for her to keep brushing them and she's now proud of her smile, and much more diligent over her dental hygiene.The toothpaste does start to work within weeks but ultimately it's the long term effect that makes it impressive. It's nice to have her white smile back without having the intervention of a dentist (especially at a time when it's not easy to see a dentist).I can recommend this, but you need to use it long term for the best possible outcome.