Profit First for Minority Business Enterprises

I'm the author of the original Profit First book. A friend of mine called and asked, "Why is their a Profit First book for minority business owners? Isn't it just Profit First." I explained to him, that it is not.The essence of the system stays the same. But as a white male, I can't speak to the experience, emotions, and perspective people, other than white males, may have about money. For a book to serve you, it must not just provide a formula that works. It must provide a formula that works for you.I am extremely proud of Susanne Mariga and how she outlined the Profit First formula and implementation in a way that speaks to minority business enterprises. She shares powerful stories of her own and clients who she has helped to navigate their perspective and emotion around money. She guides you through the (sometimes negative) influence of friends and community who have damaging expectations around money. Most importantly she gets MBEs because she is one.If you are looking to make your MBE a profitable one, I can't more strongly suggest this book.- Mike Michalowicz, author of Profit First.

I appreciated the relatable stories that set context and clarified why this book, Profit First For Minority Business Enterprises was essential. Susanne does an incredible job expressing not only what often goes awry for MBE's along our journey to not just survive but to thrive as we build our income and deepen our impact, she took the time to share her own story of struggle, making this all the more relatable. As someone who read the original Profit First book, I was eager to get into the details specific to me as a Black Woman and Susanne didn't miss a beat on that delivery. A definite MUST READ for Small Business Owners and Entrepreneurs.

Add this to your top 5 books to read if you’re an entrepreneur or starting up a business. Susanne breaks it down in simple form how you can run a PROFITABLE business from Day 1. I called my bank the very next business day to setup the exact strategy she explains step by step. Doing this shifted my mindset on how I look at revenue, owner compensation, and “Profit First”! Mindblown!

Profits First for Minority Businesses is an absolute must read if you want to grown your business. The first night I received the book I couldn’t put it down. I stayed up til 2:30am. She keeps you engaged with honest stories from her own experiences. I am so looking forward to how these strategies will grown our business. Thank you so much Susanne for taking the leap to teach what you have experienced and learned.

As a minority and woman owned business entrepreneur myself this book is worth its weight in gold! The information shared can only add to the resources needed to understand your numbers and help in your business growth. Well done!!!!

This book is a handy guide to life and business. The author weaves personal stories with timeless business advice and the reader is inspired to take action at the end of the journey. I'm not a business owner yet, but this book inspired me in many ways to rethink my life and to start taking calculated career risks knowing that the methodology of Profit First does work in any situation. Thank you, Susanne, for sharing your gifts with the world!

A must read for minority business owners. Encouraging and informative

I didn’t know I was an “MBE” but this book has already shifted my mentality and reminded me that I deserve my salary and financial freedom from my business. I know put my profit and my goals first. Every owner of a MBE needs this book.