

💜 Dare to stand out with vibrant, guilt-free purple perfection!
Iroiro’s 20 Purple Premium Natural Semi-Permanent Hair Color delivers a bold, long-lasting purple shade enriched with 95% natural ingredients and coconut oil for hair nourishment. This vegan, cruelty-free cream formula is free from harsh chemicals and packaged in eco-friendly pouches that minimize environmental impact. Suitable for all hair types, it offers vibrant color that lasts up to two months, with visible results even on dark hair, making it the perfect choice for the eco-conscious trendsetter.
| ASIN | B01IU3KF08 |
| Best Sellers Rank | #11,854 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #131 in Hair Color |
| Brand | iroiro |
| Brand Name | iroiro |
| Color | Purple |
| Container Type | Bag |
| Customer Reviews | 4.5 out of 5 stars 2,008 Reviews |
| Full Cure Time | 60 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Height | 4.5 inches |
| Manufacturer | District713 Inc |
| Material Features | coconut oil-enriched formula |
| Number of Items | 1 |
| Package Information | Bag |
| Product Benefits | Provides vibrant, long-lasting hair color with natural ingredients, gently restores dry or damaged hair, and features eco-friendly packaging. Product Benefits Provides vibrant, long-lasting hair color with natural ingredients, gently restores dry or damaged hair, and features eco-friendly packaging. See more |
| UPC | 615953308105 |
| Unit Count | 4.0 Ounce |
J**.
Lasts around 2 months
Nice vibrant purple, lasts maybe 1-2 months before starting to fade. I ordered two packets but I only needed to use one and i will be using the second to re-dye my hair soon! (1st picture around one week after dying and the 2nd is how my hair currently looks around 2 months later) it bleeds pretty good in water for a few weeks after you dye it which is typical, i didn't have a big issue with it staining any fabric but it does stain your skin for a day or two. Out of all the hair dye ive used this has left my hair feeling the best. Leaving my hair very soft and smooth after dying. I will likely use this brand again in the future👍
C**7
Looks great!
First time using this product. Tried a different brand a couple weeks ago that we were not very happy with, but I will say I am impressed with this one. My daughter has dark brown hair. When we did her hair a few weeks ago, she wanted the tips bleached and dyed purple. Like I said the other dye did dye the bleached hair a plum purple, but not at all her darker, unbleached hair. We applied this one all over her head including her tips and left it on for almost 2 hours. The pictures are the end result. The tips where he bleach was is so vibrant and pretty and to our surprise, the color actually worked on her dark hair. Can't see it much indoor under low lighting, but it is definitely visible in the sunlight and bright lighting. I can't speak for how long it will last, but it definitely looks great now.
A**R
Vibrant color!
This is the best purple I have ever used on my hair! The color lasts longer, and it doesn’t fade into fuchsia like some other well known brands. It’s very easy to apply and has a cap to save for later. It does get on EVERYTHING. Be prepared to invest in some rubber gloves, shower caps and a good bleach bathroom cleaner!
Z**T
Vibrant Color! (w/Tips for Application)
Before I explain my method to best to apply this color, let me say that I am NOT a professional colorist or hairdresser. This is simply what I’ve found works well. My natural hair color is medium brown, with a bit of gray coming in. The color I used was PURPLE and I applied wide steaks of color to my hair. I didn’t lighten prior to coloring, but on one occasion had used permanent brown color the day before. The result was a lovely, jewel tone violet. I’ve done it twice and am very pleased! As other reviewers noted, this process can be very messy. The following are a few tips to help control any inadvertent discoloration either during or after using Iroiro semi-permanent color: 1. Prepare your hair - wash hair either earlier in the day And allow to dry completely or wash the day before; use minimal or no conditioner and NO styling products. This allows hair to “absorb” color to the fullest. 2. Assemble Your Equipment - You’ll need a plain glass/stainless bowl to put the color into; a coloring brush is helpful for application, especially around your face; at least 2 pair of impermeable gloves (one for application, one for rinsing); shampoo and conditioner; clips, pins and/or a disposable shower cap to restrain colored hair; a towel that can either be bleached or is a color that won’t be ruined by excess color; plastic to cover any surfaces and/or your skin that cannot be exposed to chlorine bleach; and most importantly, a spray cleaner containing bleach (I recommend Lysol bathroom cleaner w/bleach). It’s also helpful to have paper towels and/or a cleaning sponge on hand. 3. Application - Put the amount of dye you anticipate using into your bowl. If you like, cover your shoulders with an old towel or plastic sheet to protect your skin. You can also use the “clothing optional” method to avoid ruining your outfit. Wear one pair of gloves and apply color to your hair using your hands/color brush in whatever design you like (all over color, steaks, just the ends, etc.). If you drip color on to any surface it will stain, so use a quick squirt of the bathroom cleaner to stop the discoloration. If dye gets on your skin, use the cleaner applied to a sponge/paper towel to remove it. 4. Let the Color Set - pin your hair up or use the shower cap to keep your wet/colored hair from transferring dye to any surfaces. Wait the recommended time; I let my dye set for 30 minutes per the manufacturer’s instructions. You can also add heat using a hair dryer on a low setting. 5. Rinse - Put on your second pair of gloves prior to rinsing. Also, rinse by bending forward; allowing the excess color to wash over your body will discolor your skin! The best method is to use a handheld shower sprayer and lean over your bathtub. Rinse, rinse and rinse some more...until the water is mostly clear. This may take 10 minutes or more. 6. Wash & Condition - Yes, this may lessen the intensity of your color a little. However, if you don’t remove the excess color, it will stain your clothing, bed linens, furniture and even bleed onto your skin when you sweat. Messy, destructive and embarrassing! You may need to wash twice (I do). Again, rinse until the water runs clear. Use conditioner as you normally would. Pat excess water out of your hair using an old towel or one that may be bleached. At this point, I had only very faint color bleed on my white towel. I sleep on white pillowcases and never had any color transfer, even though subsequent washes resulted in colorful suds. 7. Style as usual. I recommend using a shine serum (such as Biosilk or Giovanni) to add shine and really make the color pop. Your initial result should be beautiful and vibrant. The one downside to this color is that it fades quickly. It’s noticeable after the first 3-4 washes and continues to diminish with each wash. All brands I’ve tried have about the same color lifespan, as they’re semi-permanent. Pros: Amazing color, smells great. I received many compliments! Cons: Application can be messy, fades fairly quickly. I hope this review helps. Have fun and live colorfully!
A**R
Did exactly what I wanted it to! Though it didnt last super long.
I put this over a reddish brown base and got a rich deep violet. Did it turn me, the tub, the walls, and towels purple? Yeah, absolutely. But it was so worth it. I did get some of the stains out of the tub eventually. The stains on my skin removed easily with isopropyl alcohol or acetone. I adore how blue based this purple is. I cant use a purple with a lot of red in it or I end up with the base color I had initially. My hair just sucks all the red out and ends up cherry cola colored. This is the first time I've finally gotten my hair this shade of deep purple. Edit: So its probably 75% washed out after 2 to 3 weeks. Though I did put it on dark already dyed hair so maybe it would stay longer on bleached more porous hair.
M**Y
Great Hair Dye
I bleached my hair to have the dye higher and the dye is great? I did have to open a second bottle because the next morning the ends of my hair was really bright, but the middle sections were golden/faded purple. It's fixed now and it looked good (slightly look ls blue depending on lighting). It DOES stain. I used gloves when washing my hair and thought it was done and took the gloves off but my hands still got stained. Luckily, the dye didn't last 24 hrs on my hands and my shower doesn't look like a blueberry crime scene. First time trying this brand and maybe won't be last
I**S
Great color, very vibrant!
I love this color, it came out very vibrant. It was easy to apply, not very messy either. I used this brand to replace another brand’s purple dye, def recommend this one as the color sticks and stays!
J**M
Watch out for staining!
The color was beautiful and vibrant. The product was easy to apply. There was a generous amount in which appeared a small bottle. However, this product continued to bleed off in every wash. It stained my bathtub bath curtain. Washed it after first application. Get each continuous wash made just as big of a mess. Even though the hair itself did not appear to have less color. Just be mindful of the staining! It appears to me to be significantly more than most products if not all previous products tried. Likely will not buy again because of it.
Trustpilot
2 weeks ago
1 week ago