Small Business Management: Launching & Growing Entrepreneurial Ventures (MindTap Course List)
Product ID: 33066136
Desertcart purchases this item on your behalf and handles shipping, customs, and support to Tunisia.
Help your students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 18E. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago.Thought-provoking cases at the end of the text highlight student-friendly companies and organizations. Students apply concepts they learn in each chapter to these realistic entrepreneurial situations. Review: Excellent textbook - I purchased this book as a requirement for a college credited course. This book covers many things to consider if you desire to start a business. Included are websites and online sources to help you navigate through your small business. Although I purchased for a required course and am not presently starting a business, I am keeping this book in the event things change for me in the future. I believe this book is beneficial to anyone in the small business market. Review: Worth renting the book! - Arrived on time. Very good condition. Very glad with this rental!
| Best Sellers Rank | #241,248 in Books ( See Top 100 in Books ) #722 in Small Business (Books) #1,871 in Business Management (Books) |
| Customer Reviews | 4.6 out of 5 stars 273 Reviews |
M**O
Excellent textbook
I purchased this book as a requirement for a college credited course. This book covers many things to consider if you desire to start a business. Included are websites and online sources to help you navigate through your small business. Although I purchased for a required course and am not presently starting a business, I am keeping this book in the event things change for me in the future. I believe this book is beneficial to anyone in the small business market.
A**R
Worth renting the book!
Arrived on time. Very good condition. Very glad with this rental!
A**R
Awesome book
Very helpful information! Great information for my future career path!
K**R
It has some good information concerning small businesses
Some of the language is not layman termed so you really have to reread it to get some understanding. Overall, it is a good book, a little expensive, but if you are starting a business and desire to be an entrepreneur it will definitely help you.
K**L
A keeper!
I've been an adult student for almost 5 years now… And this is the most valuable and relevant textbook I've had to date. This book is a keeper if you want to start a small business. The level of comprehensiveness and detail are unsurpassed.
O**S
Great price
Great price to rent for a semester. However, only used it one time in class.
Y**A
Creating your own business
It’s helpful for business management
A**S
Trendy and Vapid
This is a decent core text on many of the facets of starting a small business. That said, the book itself is full of (1) uncritically positive references to government agencies such as the Small Business Administration, and (2) social justice and environmental causes as welcome offshoots of the small business tree. The authors of the text even go so far as to dispatch Milton Friedman in ~8 lines on the bottom of page 40, “[W]e believe that entrepreneurs should adopt a broader view of their social responsibilities.” Throughout, the text itself cites predominately websites. It seems that doing more than clicking around on a web browser was too much research for these authors. This is an alright book. If you have to buy it for a course, you’ll learn things from it. But it would be a dark day for academia if there weren’t better ones out there.
Trustpilot
1 month ago
2 days ago