Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3

Really impressed with this hair dye. The color (Medium Brown) turned out rich and even, and covered grays completely — which is basically the holy grail when it comes to hair dye.One thing I appreciate is that it doesn’t have that harsh, eye-watering smell some other dyes do. The cream goes on smoothly, doesn’t drip everywhere, and feels gentle on the scalp.After rinsing and using the included conditioner, my hair felt soft and looked shiny instead of dry or straw-like, which honestly surprised me in a good way.I also like that it comes as a two-pack — handy for touch-ups or future coloring.Overall, a solid choice if you’re looking for dependable gray coverage and a natural-looking result without spending a fortune at the salon.

I recently tried the L'Oréal Paris Excellence Crème Permanent Triple Protection Hair Color, and overall, I’m pretty impressed with the results. The application process was simple, and the instructions were easy to follow, even for someone doing it at home. I liked that the kit came with a pre-color serum, the coloring crème, and a deep conditioning treatment, it really felt like a salon-quality experience in a box. The color I chose was rich and vibrant, and it covered my grays completely, which is a big win. My hair felt soft and looked shiny after the treatment, and it didn’t have that overly processed or dry feeling that some dyes can leave behind. One thing I would mention is the scent, it’s not overwhelming, but you can definitely smell the chemicals during application. Also, if you have very thick or long hair, you might need two boxes for full coverage. Overall, I’d give this product a 5 stars. It delivers on color, gray coverage, and leaves your hair feeling healthy. I’ll definitely be using it again.

I’ve tried several hair colors over the years, but L'Oreal Paris Excellence Creme in Medium Brown is the first one that truly worked the way I wanted. It covers my grays beautifully and blends them into a lighter shade of my natural hair, almost like subtle highlights — which I love! The result looks natural, not flat or overly dark like some other brands. I usually reapply about every 6 weeks to keep it fresh, even though the coverage lasts up to 8 weeks. The formula is gentle, and my hair feels soft and healthy after coloring. Definitely my go-to from now on.

My natural hair color is dark brown with green undertones, with some grays in my bangs and temples. When I use this box dye I get a beautiful ginger auburn color rather than the blonde ginger color on the box, but that's to be expected given my starting color. The copper in this hair dye neutralizes the green undertones in my hair and the effect is very flattering. However, it didn't cover all the grays around my temples. I did leave the product on for 45 minutes and fully saturated my hair with the dye, so my application wasn't the problem. That being said, the color is beautiful. I get lots of compliments on my ginger hair.

Other reviewers are definitely on to something; this pulls my light brown hair up to a nice light to medium ash blonde.I use another loreal one usually but tried this and am so happy I did. The formula seems faster, more effective, ashier like most mentioned and my hair quality after is better than others.This would be the one that might keep me from a salon for a while. I will keep using this - the conditioner is also magic.

This particular dye is wonderful. So easy to use for touching up roots or for a complete dye job. I love using the kit as shown, as it comes with an actual comb top that can be used instead of the single nozzle which is mainly for a complete dye job. Also, because of the comb applicator that can be used for dying roots, it goes on quickly! This brand does not have a harsh smell to it, and it leaves your hair soft and beautiful. Its a great item!

Easiest home hair coloring I've ever used. The color is true to the picture on the box. The cream applicator tips, and post shampoo and conditioner are wonderful additions to this kit. Easy to follow instructions, full coverage in 30 mins.

I love this hair color. When I'm needing to save some money I'll use this instead of going to a salon and you really can't tell the difference. It does not leave your hair an orange weird color - it gives it a nice shine and even gives you the option to add highlights if you choose. The instructions are super easy to follow and everything that you need to color your hair comes in the box - even gloves! It also comes with a conditioner that lasts me a couple washes after I've colored my hair and it smells great!