L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3

This is by far the best hair dye that has ever been made it lasted for months it covers your gray 100% And the color is beautiful that's all I use I don't use anything else I highly recommend this 100%

All boxed color comes with 20 volume developer (i.e., peroxide). The amount of peroxide in it will continue to lighten your hair each time you color, but you won't see the bleached-orange-brassy color your hair has turned until the colored dye wears off (usually 2 months after you use a boxed dye kit). I have medium ash brown hair, naturally, but every ash brown boxed dye kit I try would make my hair RED (and make me terribly mad). Ask anyone who is trying to achieve an ASH color...they DO NOT want to end up with RED hair!!! Yet, that's what many women get, time after time with boxed color kits. After a lot of Googling over the past few days I found out that the strong developer that comes in boxed kits is to blame (not the color itself). So, I ordered two boxes of the 5AB (a=ash, b=blonde?) ash mocha brown from Amazon--I have a lot of hair (past my shoulders). Then I went to Sally's and bought a bottle of 10 volume developer and threw away the boxed kit's 20 volume developer! That's right ladies...throw that crap away. Using a lower volume of peroxide (i.e. 10, or even 5) *should* stop your hair from continuing to get bleached (and turn orange underneath the fresh color you're just putting on). The 10 volume developer will open up the hair cuticle just enough to let the color in (and keep it in for a few months) without continuing to lighten/bleach your new growth or your already-bleached orange/brassy old-growth hair. Combining the color dye with a 10 volume developer is being called demi-permanent these days, and it is supposed to be a deposit-only coloring option (as opposed to stronger developers which simultaneously bleach/lighten your hair AND deposit color). I used half of my 6 oz concoction (3 ozs color cream and 3 ozs 10 volume developer) for my roots (let sit for 20 mins), then used the rest for my ends and combed it through (let sit for additional 10 mins). The color is WONDERFUL (no red cast!! finally!!!), my hair feels far less damaged than the last time I colored with boxed kit developers, and it's much shiner to boot. It may be one shade darker than the box, but that's to be expected. It will lighten up to that exact color over the next 2 shampoos. I'll never use anything more than a 10 developer ever again. If you're going to buy your own developer from Sally's you *could* also buy the l'oreal excellence cream color, too, and avoid the boxed kit altogether. BUT, I can't find 5AB mocha ash brown, though I do see a 5.1 ash brown. I just don't know if it's similar enough to the 5AB mocha ash brown boxed color. Maybe I'll try it down the road. For now, though, I'm buying several more boxes of this color.

First no ammonia smell at all, other review must be for a different brand. Creme so doesn't drip all over & stays put. Includes shampoo & conditioner. The best I have found. Very easy, full coversge, evenly cokored and very natural, shiny & soft. Couldnt get conditioner open so used mine...Wasn't important part. So great it is difficult to find & long shipping times so order more than one.p

The color is good. You can hardly find this mapple brown color in the store. Planning to get more.

The formulation has improved! It contains hyaluronic acid and I definitely feel a difference and my hair as it is much more moisturized and conditioned and the color shiny and healthy, with many people thinking that I have had my hair professionally colored. Additionally, I wish they would sell the conditioner that is included in the box separately because I think it is absolutely amazing with improving the condition of my hair.

Comprado en más de 5 ocasiones y sigue siendo mi primera elección. El color queda hermoso, con un tono marrón ceniza natural que ayuda a evitar reflejos demasiado rojizos. Cubre muy bien las canas y deja el cabello con una apariencia saludable, suave y brillante. También me gusta que el kit incluye shampoo y acondicionador, lo que ayuda a que el cabello se sienta suave después de la aplicación. El color dura bastante y mantiene un aspecto uniforme por semanas. Sin duda, es un producto confiable que seguiré comprando. ¡Totalmente recomendado!

Great product, easy to use, (directions are 99% clear) and it really doesn't drip, unless you put too much in on place or are trying squeeze it through long ends. Much better than some other hair colors I've tried (and I've tried quite a few!). Thing is, like one reviewer wrote of, is that I'd really like for the RED to STOP showing up in my hair. It seemed that just 4 weeks after using this color, the RED was BACK! Turns out the developer is a 20 and I should use a 10. I thought it was my hair rebelling and turning RED along with getting curlier and curlier as I age. Bring in the gray and it's a geriatric follicle party! Ugh! Anyhow, I'll order this again, because it's the CLOSEST to my natural color w/out red and I'll try a lower developer (peroxide) and deal with the more frequent colorings. I HIGHLY recommend this product!

So I bought this hair color to cover up some highlights and greys , blended perfectly in with my hair color