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Joico Colorful Anti-Fade Shampoo is a sulfate-free, gentle cleanser designed specifically for color-treated hair. It preserves hair color vibrancy for up to 8 weeks while fortifying strands to resist breakage 3X more effectively than non-conditioning shampoos. Enriched with camellia oil and pomegranate extract, it delivers a refreshing scent and salon-quality care that keeps hair healthy, shiny, and vibrant.

| ASIN | B093CWGR8R |
| Active Ingredients | Sodium Laureth Sulfate |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #19,849 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #576 in Hair Shampoo |
| Brand | Joico |
| Brand Name | Joico |
| Collection Name | Colorful |
| Customer Reviews | 4.6 out of 5 stars 2,044 Reviews |
| Hair Type | Color Treated |
| Item Dimensions | 2 x 2 x 8 inches |
| Item Form | Liquid |
| Item Highlight | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Sulfate Free | With Camellia Oil & Pomegranate Extract |
| Item Weight | 10.08 ounces |
| Liquid Volume | 10.1 fluid ounces |
| Manufacturer | Joico |
| Model Number | V-MB074469517058 |
| Number of Items | 1 |
| Other Special Features of the Product | Color vibrancy lasts up to 8 weeks* Free of SLS/SLES sulfates Gently cleanses color-treated hair |
| Product Benefits | Color vibrancy lasts up to 8 weeks*. Free of SLS/SLES sulfates. Gently cleanses color-treated hair |
| Recommended Uses For Product | Professional Salon & Spa |
| Scent | Pink Grapefruit, Yellow Sunflower, Jasmine, Soft Woods |
| Scent Name | Pink Grapefruit, Yellow Sunflower, Jasmine, Soft Woods |
| Special Feature | Color vibrancy lasts up to 8 weeks* Free of SLS/SLES sulfates Gently cleanses color-treated hair |
| Suitable Hair Color | All Hair Colors |
| UPC | 074469517058 |
| Unit Count | 10.1 Fluid Ounces |
A**R
Great for color treated hair
My stylist recommended this brand after noticing that my current shampoo was stripping my color. I am really loving this shampoo. It smells nice and leaves my hair feeling soft without stripping the color.
H**S
Nice
Thank you I canโt wait to try this shampoo I have used different Joico shampoo before and I love them all
E**E
Best shampoo for color and oily hair!
I have such oily hair and Iโve struggled to find something that not only doesnโt make my hair more oily but is color safe. This shampoo does the trick! It really gets your hair clean and smells amazing! It makes your hair super soft and doesnโt look greasy after one day. Itโs super effective and absolutely worth the price!
A**R
Great Shampoo
This shampoo is great! Keeps my color lasting longer and my hair strong.
K**R
If you have a history of acne be warned you will have forehead acne.
Very soft hair but suggest using conditioner to avoid static hair. Be cautious if you have a history of acne when it comes to products that are supposed to be very moisturizing on your hair or skin. If you have a history of acne then do not apply this on the top of your head but instead lower down. Use a different shampoo because you will end up having forehead acne.
D**E
Love the way the smell smells
iโve been using the shampoo for a while, and I really do like it and it smells amazing. I will probably order another bottle.
M**M
Definitely worth it!
Works great, itโs really been helping stretch my hair color and make it last longer. Smells good and my hair is so shiny and healthy looking now too ๐ซถ
J**R
Works great
Very nice smell, a little bit goes a long way
Trustpilot
2 days ago
1 week ago