IROIRO Premium Natural Semi-Permanent Hair Color 200 Pastel Bubble Gum Pink (4oz)

This is the best dye. No damage to my hair and no staining the shower. The color takes fast, on my bleached medium honey blonde hair it only took 10 minutes to become is a warm- neutral pink and is sooo vibrant and bright. I may hoard this is case it is discontinued. Also, the smell is nice and sweet, almost like fresh cotton candy. One negative - it fades fast.

This stuff really stays! So far I have washed my hair five times since putting this in, and the color is still there. Nothing of mine has been stained. I have used many other brands in the past, and this one puts them all to shame!!!

Longest lasting pink hair dye ever

I’m not entirely sure how to even review this. I was going for a light pink. I had read that this brand stays in for a long time so I decided to err on the side of caution and start light. There were no reviews that I could see for ‘bubblegum pink’ so I just had to go off the color of the package shown and hope for the best. Since I did that I went into it with no expectations. The first picture is what I started with, I took a picture of the product coming out of the pouch so you can see the pouch color vs actual color. The third picture is my obvious disappointment after applying the product. The 4th picture is my results. It turned out a pretty coral. If you are going to try this color you should have platinum blond hair. No yellow at all because it will not cover it. You need like white hair for this color to show up right. I have washed it 3 times so far and it has stayed in very well. I am digging the coral but I wish I could find a way to make it more evenly colored.

The pink my hairdresser started dying my hair with two years ago was discontinued and it has been a struggle to find a permanent pink I like ever since. I decided to give Iroiro a shot after my salon color washed out after two shampoos. I was concerned that my hair wasn’t white enough to take the pink without turning orange, so I mixed in some pastel lavender to try and counteract that (a 4:1 ratio, bubble gum:lavender). I used my kitchen scale to keep the ratio consistent. My short hair took two tubes of pink for full coverage (and honestly, could have gone with three for better coverage). Here’s how I applied: 1. Wash hair with shampoo, no conditioner, dry 100%. 2. Working in small sections, wear gloves and apply dye. 3. Let process two hours in shower cap. (Note the directions say 30 minutes, but after a frustrating wash out on my last dye job I decided to give it extra time. I think my color would have actually been pastel had I followed directions). 4. Rinse out dye, condition hair. A few things - I over-processed and let the dye get dark. I did this because I was so frustrated after bad pink dye I decided overkill wasn’t possible. After 10+ hot water washes, it’s still not as pale as I’d like it. Once I hit the pastel I’m going for, I’ll wash with cold water to preserve the color. I guess I’m saying proceed with caution unless you’re okay with a darker color for a while. In my experience hot water + shampoo kills vivids. But Iroiro doesn’t seem to be very bothered by it. It’s definitely fading and the tone is changing, but it’s moving closer to my ideal. Make sure you really really want pink hair - getting this stuff out would be a nightmare (hooray!)