Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

I read Rob's book on naming in two nights (i never get through books that fast), such an easy and informative read. It’s helped bring clarity to the process. Thank you.Highly recommend anyone other company owners or brand strategists have it on the shelf. You'll be reaching for it when you're naming something, anything!

I’ve been working in brand for over 20 years, and the thing that always brings a shiver to my spine is naming. It’s not that naming is the worst thing in the world, but it can feel like it sometimes if you’ve got the wrong client.Anyway, I read this book with great interest and I found it to be a very helpful guide to naming. It outlines an approach similar to the one I’ve arrived at after decades doing this, but even for me there are moments in here that I’m going to bring into my work.A cracking book on naming, and a helpful guide to the process. Highly recommended to anyone who needs to name anything.