ALTERNA Cosmetics offers professional hair care. ALTERNA has been the iniciator of innovative attitudes to luxurious hair care since 1997. The scientists behind the brand are convinced that whatever you need for your hair care, you should not choose from clinically proved and exprerience tested products and natural based body healing substances. All ALTERNA products involve three 'P' in one: professionality, time tested and complete natural purity. Thus, ALTERNA products have been made from rare, natural substances, such as caviar or bamboo and you find no parabens, sulfates or other careless additives in them. The patent technologies have been tested either clinically or in real conditions for 15 years and so the ALTERNA brand can guarantee its customers that they always get what they want no matter which product they pick. The ALTERNA brand has been the synonym of professionality and quality without compromise. ALTERNA professional hair care offers revolutionary products with the standard of most luxurious hair care in the world. It builds its reputation based on results, not on promises. Real innovations and proved results won a range of loyal customers. Hillary Duff, Kate Moss, Russell Crowe, Naomi Campbell, Julia Roberts, Jennifer Aniston...These are just a few examples from the long list of celebrities using ALTERNA cosmetic products. "In ALTERNA we do not test products on animals but on celebrities."(Katie Holmes, an actress and co-owner of Alterna Haircare)
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