Aluram Coconut Water Based Purple Shampoo for Women (33.8 oz) - Sulfate & Paraben Free

My favourite for keeping my blonde hair blonde.

This product has been the best for my blonde hair, and it makes it smell amazing.

During Covid I let my gray grow out. I had dyed my hair since I was in my early 20's which was 50+ years ago. I just got tired of the hassle and expense every 2 1/2 to 3 weeks. My hair didn't turn salt and pepper. It went completely white - yep, what my sister-in-law says that people spend a lot of money trying to achieve! Since Covid, I tried different purple shampoos and purple treatments. They worked ok but nothing mind-blowing.Recently I was close to running out (I only use the purple shampoo once a week). I read reviews of different purple shampoos and decided to try this one. Well, just WOW! - after ONE shampoo, leaving it on less than 5 minutes, my white hair is BRILLIANT, SOFT and so white! I will never go back to the other purple shampoos again. This stuff came out of the container PURE DEEP PURPLE! It doesn't take much either so don't apply a lot, just enough to get a good lathering to cover the hair.I miss my dark hair but at 72 I've accepted the white hair now. I'm just glad that I found a shampoo that will make my hair look like I've had it professionally altered as far as color. This stuff is amazing! I wish that both of my parents who had white hair in their senior years would have used this. It makes the hair absolutely gorgeous.

​I am honestly shocked and surprised that this product has such good reviews. Based on the rating, I expected a premium salon-quality result, but it completely missed the mark.​First of all, it leaves my hair feeling incredibly coarse and dry - literally like horse hair. To make matters worse, the purple pigment heavily stains my nails during application, which is a massive pain to scrub off.​Despite the mess and the texture issues, I don't notice a single difference in brightness or brassiness compared to other purple shampoos on the market that are half the price. It is absolutely not worth the $30 I paid for it. Will never buy again!

Really awesome the way it brightens my dulling hair and gives a thicker texture overall to my thin hair. On balance a very nice shampoo for the vallue.