JOAH Perfect Complexion Under Eye Concealer and Serum, Korean Makeup, Hydrating Under Eye Concealer Stick for Dark Circles and Puffiness, Peptide Serum with Medium Coverage

I have bags and darkness under these 66 year eyes. Been searching for a concealer that doesn’t look globby or cakey under my eyes for many, many years. Ordered this on sale, thinking here we go again, another try another failure. But to my surprise, IT IS SO FABULOUS!!! Goes on smooth, lighter, with surprisingly great coverage. It seems magical, the way it seems to disappear under the eyes, and the sponge applicator supplies an excellent blending. The only thing I do is a concealer brush just to spread it a bit thicker on top of the dark circle. It stays quite well, and you can use a bit of translucent for even more longevity. I have spent a fortune over the years, but tell you that this is incredible value for a less than average price.

[background info] I currently own 19 concealers, from drug store to high end and all claim to be hydrating, creaseproof, and full coverage. Even two out of three wouldn’t be terrible but few even make it 5 mins without creasing and settling into my fine lines. I saw a recommendation for this concealer and remembered hearing about JOAH a few years ago but it quickly left my brain as a mom of 4. Well I had yearning to try a new drug store concealer so I purchased. I am beyond impressed with this concealer. One- it is hydrating with a natural finish which is what I love. Two- it is NOT full coverage which doesn’t bother me these days as I’m not trying as hard to cover my dark under eye circles. Three- IT. HAS. NOT. CREASED. This brand has figured it out, I’m not sure how they did it but it did not crease and I did not set with powder to be able to give a review without manipulation. The best part besides being creaseproof, is this is a SERUM CONCEALER including ceramides and peptides. Seriously? How can this be more of a win?

It is a thin consistency so it doesn't cake or crease. It has NO SCENT thank goodness!! I use it on spots all over my face either under or over my face makeup. It does dry quickly so work on one part at a time. I got he lightest one because I am fair/light. It was VERY light, almost white, so I put a little foundation over it. IT would work well for oily/combo skin, if you have dry skin, make sure you moisturize well before using. It may or may not work well on dry skin , but worth a try. You can layer it a couple times without it looking thick or cakey. Also the colors are a little lighter than they look so make sure you check out the color samples, you might want just one shade darker than it looks. I like that I can use it under power foundation and it doesn't grab or stick the powder and it looks natural.

I don’t like a heavy concealer so this is perfect for me. I have dry skin but oily in T-zone area. It’s creamy, light, blends easily & it doesn’t crease. This has been my go to since I bought in the beginning of April. My ultimate fav was Kosas but I tried them all nudestix, fenty, IT cosmetics, Dior, huda, Laura mercier, nars, Mac, etc. This is the best bang for the buck & effective! Lasts all day. It’s buildable if you’d like more coverage.

Pros: The texture is silky and hydrating. (No caking or settling into creases.) Sturdy, easy-to-use applicator tube.Maybes: It's very sheer so is best used OVER foundation. Even layering barely covers blemishes or heavy dark circles.Cons: The applicator sponge is huge so doesn't fit into the corner of the eye/nose without concealer going in the eye.Conclusion: I'd buy this again if the applicator was smaller and the coverage a bit more opaque.

I do not wear a lot of makeup and I was looking for a concealer that could hide the dark circles underneath my eyes. This concealer feels works perfectly!

My wife loves this item and has bought it several times. She can be picky about makeup. It’s easy to use and she said the shade of the product works great for her skin tone.

tried the joah concealer in color fair with cool undertones. I really like this concealer. I find that it brightens a little bit more than the flower concealer by drew barrymore in 1-2 fair. It’s not bad in regards to settling in lines, but to note, it does settle more than the flower concealer and the Neutrogena concealer. This is over thin layer of moisturizer and primer. I’ve noticed no difference eliminating either of those steps. I’ve included a picture of these concealers. Under the left eye is the flower concealer and under the right eye is the joah concealer. I’m not sure of I buy again. Leaning towards no strictly from personal preference of brightness.

Good

So happy with the way it blend and stays,,very natual look too

i have really dark circles as an arab and it covers up so good and super hydrating and good amount