Size:16 oz / 454g CAN’T GET ENOUGH OF THAT GORGEOUS GROWN-OUT GLOW ONLY BALAYAGE CAN CREATE? WE HAVE YOU COVERED! Introducing Joico FreePlay Clay Lightener, our first lightener that stays put and moist while you paint your way through the most creative Balayage and freehand techniques. Unlike traditional lighteners that can get messy during the open-air painting and processing necessary to pull off those coveted techniques, FreePlay’s clay-based formula clings to strands and leaves hair feeling nourished, giving you the control and freedom you need to lift hair up to 7 levels… without foils, swelling, flaking, dripping or dry-out! Features: Kaolin: This fine, naturally occurring clay gives FreePlay the flexibility to morph from a soft powder into a spreadable paste, making it ideal for thickening our clay lightener to your preferred consistency—with no product transfer! Aloe Leaf Juice: Helps keep hair moisturized during processing, so hair feels nourished and looks healthy post-service. TIPS * Visualize where you want the light in your design FIRST. * Keep it natural: Think about where the sun would lighten the hair naturally! * Start mid-length and sweep upward toward the root area, then downward toward the ends. * For an uber-natural sun-kissed look, sweep FreePlay into a V-shape (the V connecting and pointing toward the ends). Leave the center of your section natural and don’t paint all the way to the root. * Development time depends on both the condition of the hair and your desired level of lightness. * Check hair every 5-10 minutes during processing.
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