ClairolBlonde It Up Permanent Hair Dye, Platinum Bronde Hair Color, Pack of 1

I have been dying my naturally level 10 hair myself since COVID days. I've been using salon-only products as well as some of the more popular at-home kits. By far, the Blonde it Up kit is the best I've tried. I used the Platinum Bronde and it lifted my roots to match my length perfectly, which is a light golden blonde. It lifted evenly, without brassiness (it comes with a purple shampoo to use later on), didn't bother my scalp, and best of all, no breakage! The box claims to deliver extra lightening without bleach and I was skeptical but indeed, it does exactly that. Will never buy another brand!

This is the BEST non bleach lightener I ever got. Didn't ruin my hair and definitely went 5 shades lighter. A billion star review

I’m totally satisfied with this product!!! My hair lightened up nicely and it became a beautiful golden blonde! My boyfriend even loves it on me....I totally recommend this to anyone with light brown hair that wants to go blonde . Also comes with toner that’s not too harsh on the hair

I bought this hoping for a less damaging lift compared to bleach. I have dark/mediumiush brown hair and I used hydrogen peroxide treatments to lighten my hair before this (made my hair have a auburn/reddish tone in sunlight)I followed all of the instructions - in the first photo my hair is dry and sectioned and in the second is the product with the middle and ends being lightened for maybe 25 minutes before I applied the rest to my roots (kind of took a while to noticeably lighten). In the third photo my hair has the toner conditioner applied which I let sit for maybe 5-10 minutes.The last few few photos are views of my hair from different lighting - I was hoping to go as light as possible but I’ve been wanting to go copper so the orangeness worked out for me. I’ll definitely use the platinum blonde box to go blonde blonde but I’ll let my hair rest and enjoy this beautiful color.My hair is left soft and shiny. It was a horrible familiar bleach smell when it went in my hair but it seemed to go away and smelled kind of like a salon for the most part. It burned on my sensitive parts but it went away after some while and I was able to let it sit for a further 60 minutes on my whole head. My eyebrows were all good and never burned. There was plenty for my whole head and hair and this is definite better alternative to bleach for a gentle lift. There was fall out but no breakage. Good product 👍.

I read the reviws after i orderd it when i got the box ,i noticed it says not to use on color treated hair lol