Ten Types of Innovation: The Discipline of Building Breakthroughs

This was my favorite book from my graduate school's (Penn State University) business classes.

It’s refreshing to read an innovation book that isn’t just about post-it notes and ideation sessions. Keeley + team provide a strong framework that allows you to make systematic decisions, pushing you beyond incremental innovation and dispelling the myth that innovation is fluffy. The book is not only beautiful to look at, but it is also beautifully organized, with hundreds of company examples to make the “Ten Types of Innovation” come to life. I see myself using this book as a reference throughout my career.

Very good book - gets you out of the trap that all innovation needs to come from products Easy to read and has good examples

This book seem not to have sold well. I cannot understand this. This is one of the most eminent books on innovation I have ever seen. It explained my successes and failures and it's putting innovation into a harness of definition, in effect doing what it promises to do, making Innovation becoming largely a discipline which can be taught, executed and measured. Only drawback is that the cards associated with the practical implementation of the methods in the book are impossible to buy?!

Good

I'm so glad this book is finally out. I have heard him talk at two different companies that I have worked at, where he eloquently summarized these very same concepts. This book is so needed today, as opposed to the million books on innovation that offer little more that ideas for being creative while brainstorming. This also fits perfectly with my own focus on "systematic innovation with TRIZ"... I think of it as innovation without the B.S., where BS stands for Brain Storming. Combined with TRIZ, even the ideation stage can be very systematic, or when you generate great concepts but you see contradictions where improvement in one things means a degradation in other. I'm teaching a course at ASU on "systematic innovation with TRIZ" and this is going to be required reading. So, I can't recommend it enough to anyone thinking about buying this book. Congratulations to you, Larry! (from David Troness)

The content of the book is fantastic, however, the binding is junk. After only getting through a couple chapters the pages began to come apart in chunks and separating from the binding. It makes it really difficult to keep together and the more I read, the more it just falls apart. I've never seen a book do this as quickly as this one has. Maybe stick to the digital version.

Larry Keeley and the team at Doblin will change your view of the world. Ten Types of Innovation is the business innovation playbook that will give you a vocabulary for change. You can read headlines and articles in the Wall Street Journal for years...and not understand what's playing out in front of you. Read "Ten Types" and you'll gain a perspective that simply impossible without it. The most powerful diagnostic tool I've seen in years.

Explica amb precisió deu maneres diferents d'innovar. Molt útil per a empreses desorientades amb ganes de fer coses. Molt interessant.

I highly recommend this book. Helps you get inspired in your own domain. In the ideation Phase you want to see the real problems and find ways to overcome them creatively, not through thinking inside your own bubble, but to be inspired by other successful experiences. A very good read.

Die 10 Types of Innovation wurden mir im Zuge eines Innovation Workshops vorgestellt. Hier vor allem die Bewertung zahlreicher Unternehmen und "Innovationen" der vergangenen Jahre - mit dem Hinweis, dass die wirklich erfolgreichen Innovationen weit mehr waren als die Perfektionierung von Produkten. Wenngleich Format und Fülle des Textes hier nicht so einfach konsumierbar sind wie andere Publikationen zum Thema Innovation in dem Format möchte man keine Zeile missen. Als einziges Manko möchte ich hier anmerken, dass der konkrete Bezug zur realen Anwendung noch stärker hätte integriert werden können. So finden sich zwar Hinweise auf die App (Nur IOS und nicht im AT Shop) sowie der Karten - doch leider finden sich weder konkrete Trainings noch andere Ressourcen für die direkte Anwendbarkeit. (Keine Scorecards, keine Karten in deutscher Sprache, ...) Hier könnte Doblin doch noch wesentlich mehr Potential heben aus meiner Sicht.

Libro eccellente che fornisce un buon metodo per organizzare le sessioni volte alla generazione di nuove idee. Molto interessanti anche gli esempi associati

Livro didático e tem boas dicas