Based on Years of Research by the McKinsey Global Institute No Ordinary Disruption is a timely and important analysis of the four forces transforming the global economy The rise of emerging markets the accelerating impact of technology on the natural forces of market competition and aging world population and the flows of trade capital and people are simultaneously exercising a radical and transformative impact on businesses and economies around the world Book jacket Our intuition on how the world works could well be wrong We are surprised when new competitors burst on the scene or businesses protected by large and deep moats find their defenses easily breached or vast new markets are conjured from nothing Trend lines resemble saw tooth mountain ridges The world not only feels different The data tell us it is different Based on years of research by the directors of the McKinsey Global Institute No Ordinary Disruption The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy the rise of emerging markets the accelerating impact of technology on the natural forces of market competition an aging world population and accelerating flows of trade capital and people Our intuitions formed during a uniquely benign period for the world economy often termed the Great Moderation Asset prices were rising cost of capital was falling labour and resources were abundant and generation after generation was growing up more prosperous than their parents But the Great Moderation has gone The cost of capital may rise The price of everything from grain to steel may become more volatile The world s labor force could shrink Individuals particularly those with low job skills are at risk of growing up poorer than their parents What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surp
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