Semi-Permanent Hair Color (43 colors) (Plum, 8 fl. oz.)

Extremely dark purple on my cherry red hair. Washed it again after 12 hours and it remains dark. Didn't bleed onto white pillow case when dry. Didn't stain shower or me. Pleasant smell. Did have a little scalp stain that washed out. Didn't harm my curls. I like this product a lot. Looking forward to see how it lightens.Update: After 7 washes it's only lightened slightly. Still looks good.

This stuff blew my mind. I’ve used so many brands of semi permanent color and this one washed out completely clear! How??? No purple running in the shower it was mind blowing. The orchid purple appeared super bright in the jar. I have dark hair but my previous purple washed out and I had some slightly bleached highlights I wanted to turn purple again. I did a spot test on a small piece and left it in for 30 min. It was a much deeper purple than I expected and not bright at all. So I went for it and covered my head, opting to keep it in for an hour since it wasn’t touching my scalp and I wanted it to be deeper color than the test spot. Unless it fades super fast, I can’t imagine anything being better than this! It had no bad smell at all, and yes- there were purple dye marks on the towel I was resting my hair clips on while I added dye to sections of my hair carefully, but no kidding, once I washed it out ZERO color leakage. Where did it go??? The dye is thick so it’s best applied with a coloring brush in sections. I had to rinse really good because I couldn’t tell if it was still in my hair since all the water was running clear!!! Incredible sorcery. Truly magical.

This might be a bit long winded but I've been using another highly rated purple color since Covid when I could not get to a salon. It held up well and was nice and purple. But the last several months people keep commenting on my blue hair. Because it pretty much looked blue no matter how I tried to refresh the color.I thought maybe I just needed a full re-set so I decided to bleach out all the color and apply again. Still looked blue.Maybe it's like shampoo- sometimes you just need to swap out and go with something new?Decided to bleach down again and go with another brand. Long winded but I went with Lunar Tides. IT IS PURPLE. NO ONE IS EVER GOING TO CALL THIS BLUE!!!!I used the NIghtshade and then down to Orchid purple. Honestly I can't see that much of a shading difference but that could be me. Maybe I did too good of a blending job. lol What I do see is gorgeous vibrant purple hair and I'm so happy with it.Comments talk about staining sink or looking like a smurf. I looked on their website- use a bleach cleaner for the sink. I have Soft Scrub with bleach and it took it right out. There was a little more staining than the last product I used (which I think tells me it has more pigment) but the soft scrub on sink and counter top eliminated any trace of the color. I washed out my hair to start with in the sink and then got in the shower. No smurf skin for me and any trace on my hands (keep your glove on until you wash the bowl and brushes!) was gone by the time I got out of the shower.I have also read about color bleeding after dry. Mine has not. In fact due to the reviews I bought a turban bonnet on Amazon to protect my sheets and I had no bleed inside the turban. I do wash twice when I do my hair- I only wash it once a week so when I wash it I use a purple color protecting shampoo, rinse and do it again. Then purple color conditioner. The excess has seemed to be washed out. If I see differently I will revise this. My shampoo and conditioner are by Moroccanoil.It is too soon to say how long this will last and I do know it is different for everyone and their hair. But I am really pleased so far and am very grateful I have finally found a purple that stays and looks purple.

Alright so, I am a quick shopper even online, I’ll check reviews and pictures and maybe check out a YouTube video to see a better view of the color. I however didn’t notice it was vegan, I tend to avoid vegan products because simply I have not found any that meet my expectations for what I need or expect. I understand if it’s a lifestyle/ethical choice, more power to you, live your truth: but me personally, this brand now added to the list along with arctic fox are thumbs down for me. Arctic fox bleeds non stop everywhere, seems to permanently dye anything but your hair, and washes out in about 3 washes. Now with this productPros:-it did not stain my skin, that was cool-it’s pretty thick so I did not make any kind of mess apply it, again cool-if you want like a fun little change for about a week, this is perfect because it washes out quick.-it didn’t bleed onto my clothes or bedding, or skin when washing my hairBut that’s where the pros endCons:- I couldn’t grip the seal so I used a safety pin to help me get an end up, some of the product came out on the safety pin and I saw even though it was thick, for hair color it’s fairly translucent. Red flag if you are experienced in regularly dying your hair 😩 if you want a lighter version or very temporary color it would be ideal, but for vibrance and hang time NOPE.-just when I rinsed it out, COLD WATER, and used no shampoo I could tell it was going to wash out quick, and I was right, it lasted about 3 washes total, pretty much gone after the 2nd wash honestly. My hair is not over processed or anything that would contribute to loss of color at that rate. I even use baby shampoo since it’s no harsh chemicals and honestly has helped preserve my colors better than any “color saving” products on the market.Another thing I didn’t favor was it didn’t stick to my freshly bleached roots. Again experienced hair artists know that usually will be the brightest spot, as well as bleaching helping seal color in if you do it correctly in a time period.So PRETTY MUCH if you want something temporary, or you’re wanting to test drive a color but not ready to commit; this is perfect.However if you’re looking for something that is long lasting, this is not it. May be a basic bih but I’ve been doing this for 17 years and have tried dozens of dye products and ion color brilliance I personally don’t feel can be beat. Extremely vibrant color, very minimal bleeding/transfer after coloring and even that just depends on the color, you may not get any bleeding or transfer at all. It also lasts a long time, as well as fades evenly so you won’t have splotchy hair as it fades, you’ll just go through lighter shades ofItself.