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✨ Unlock lasting hydration & soothe your skin’s story 🧴
E45 Moisturising Cream 500g is a dermatologist-tested, clinically proven emollient treatment designed to soothe and hydrate dry, itchy, and sensitive skin. Featuring a powerful blend of white soft paraffin, light liquid paraffin, and lanolin, it offers fast-absorbing, non-greasy relief suitable for the whole family—including infants over 1 month. Trusted for over 60 years, this menopause-friendly, fragrance-free cream supports skin affected by eczema, psoriasis, sunburn, and harsh detergents, making it an essential daily skincare solution.

| ASIN | B004AV1J2S |
| Active Ingredients | White Soft Paraffin 14.5% w/w, Light Liquid Paraffin 12.6% w/w and Anhydrous Lanolin (Medilan) 1% w/w |
| Active ingredients | White Soft Paraffin 14.5% w/w, Light Liquid Paraffin 12.6% w/w and Anhydrous Lanolin (Medilan) 1% w/w Active ingredients White Soft Paraffin 14.5% w/w, Light Liquid Paraffin 12.6% w/w and Anhydrous Lanolin (Medilan) 1% w/w See more |
| Age Range Description | Infant |
| Age range (description) | Infant |
| Benefits | Soothing |
| Best Sellers Rank | 306 in Beauty ( See Top 100 in Beauty ) 8 in Body Creams |
| Brand | E45 |
| Brand Name | E45 |
| Country as Labeled | United Kingdom |
| Customer Reviews | 4.7 out of 5 stars 5,248 Reviews |
| Item Dimensions | 8.8 x 8.8 x 9 centimetres |
| Item Form | Cream |
| Item Highlight | Helps soothe dry, itchy skin - Non-greasy, fast-absorbing and dermatologically tested |
| Item Type Name | E45 Cream 500g Pump |
| Item Volume | 0.5 Kilograms |
| Item Weight | 500 Grams |
| Item dimensions L x W x H | 8.8 x 8.8 x 9 centimetres |
| Item volume | 0.5 Kilograms |
| Manufacturer | Reckitt Benckiser |
| Manufacturer Contact Information | MA holder: Karo Pharma AB, Stockholm, Sweden. Reckitt Benckiser Healthcare (UK) Ltd, HU8 7DS, UK. RB NL Brands B.V., WTC Schiphol Airport, Schiphol Boulevard 207, 1118 BH Schiphol, Netherlands. |
| Manufacturer Part Number | 8073093 |
| Material Features | Vegetarian |
| Material Type Free | Alcohol Free |
| Model Name | Moisturising Cream |
| Model Number | 8073093 |
| Number of Items | 1 |
| Other Special Features of the Product | moisturising;dermatologically tested |
| Recommended Uses For Product | Sunburn |
| Scent Name | Unscented |
| Skin Type | Dry |
| Special Ingredients | Glycerin |
| Special feature | moisturising;dermatologically tested |
| Specific Uses For Product | Eczema, Sunburn |
| Target Use Body Part | Body, Face, Hand |
| Unit Count | 500.0 gram |
N**K
Would buy again
This is a really effective moisturising cream for dry and sensitive skin. It absorbs well, doesn’t have an overpowering fragrance and leaves the skin feeling noticeably softer without causing irritation. The pump bottle is convenient and the 500g size lasts a long time, making it good value for everyday use. I would happily buy it again.
M**E
It seems to work quick
I've just started using this around 5 days ago and I can notice a difference on my itchy back So going to start using it all over Also I've started using the shampoo for itchy scalps and im sure that's helping also I would highly recommend this 👌 👍 😄
C**S
E45 mosture cream
Great buy
D**S
safe
great for skin
H**V
Not for itchy skin
Moisturising but didn’t help with itchy skin.
K**Z
Highly recommended for neurodermatitis
I have something that a dermatologist called "neurodermatitis". This E45 cream has been very successful in taming my itchy rashes and sending them packing. Highly recommended.
M**N
good value packed well
good value packed well
P**E
Sensitive skin must have
Due to very sensitive skin which has become recently very irritated I needed a top of this aqueous cream. Bought on Amazon prime day it was an absolute bargain for the size of bottle and will keep me going for ages.
G**Y
Dry skin remedy
I would buy unscented next time, but it does the job especially since I have very dry skin.
A**R
Faulty
the lid doesn’t work and doesn’t dispense the cream
S**N
مايسوي شي للاكزيما
استخدمته للازكيما ماسوى شي بس ترطيب مو شين
S**L
Might be the best cream that I've ever used.
Like the Emollient Wash, the E45 cream has rave reviews for those suffering from severe dry skin and Eczema. Also like the Wash, it is a UK-made product and not available here, as far as I have searched. The cream is pretty much liquid paraffin, which is wax, and while it is soothing and excellent and fragrance-free, you can tell it has a very light, waxy feel to it. It's NOT greasy, just lightly waxy. It doesn't make me shine, either. I think it's absolutely brilliant, because it holds moisture in the skin really well. The front of the bottle says, " White Soft Paraffin", "Light Liquid Paraffin", and "Anhydrous Lanolin (Medilan)". Before I had to resort to Crisco (believe it or not) and petroleum jelly to forcibly hold moisture in my facial problem areas, which are the corners of my mouth, my chin, cheek areas and around the folds of my nose, which worked great, but very shiny and greasy too, which often caused pore-clogging as a side effect. The E45 cream is recommended for "soothing, dry, itching, flaking, chapped, rough and calloused skin, sunburn and detergent hands", according to the wording on the bottle. Also on the bottle's label: "also for more serious dry skin conditions such as eczema, dermatitis, ichthyosis and certain dry cases of psoriasis". Can be used for everyone, including babies unless there's an allergy to the contents. The bottle is huge, it will last quite a while. 500g equals 17.6 oz. Also, this ships from the UK and will take a while (weeks) to arrive. Heads-up to you -to me, it was well-worth it.
T**.
Love this cream - it really works for me.
I have been using this for a few years now, and feel incredibly lucky to have found it through the recommendation of another Brit - wasn't even aware of it myself. I have pretty bad varicose veins and run the risk of non-healing ulcers on my ankles. When I wear any kind of support hose, they make my skin itch, and break out within a day or so - and soon after that I have a huge hole that won't heal. While I still only wear the hose every other day, I use this cream on my ankles and feet every night at bedtime, and it helps, really helps. The itching stops, and the skin just doesn't have the same tendency to break out and ulcerate. Also, the general condition of my feet is vastly improved, with no rough or dead skin. The cream is pretty thick, and I normally would not use this type, it would be too heavy, but it really works to moisturize and doesn't leave any residue. It takes 1-2 weeks to arrive, and I always keep one spare now!
Trustpilot
2 days ago
1 month ago