Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

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It's Pure Organic Herbal Hair Dye in Dark Brown 110g

Product ID: 48391333

Details

Brand
It's Pure
Colour
Dark Brown
Hair type
Grey Hair
Item form
Powder
Material Type Free
Ammonia Free
Material feature
Gluten Free

🌿Certified Organic by Soil Association

🕒180 min full cure time for lasting color

🇬🇧UK blended with fair trade Indian herbs

144.61 DT

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Description

🌿 Elevate your hair game with nature’s purest dark brown magic!

CUSTOM DARK BROWN - Unique, natural dark brown shade that blends with your hair’s personality.
PURE ORGANIC POWER - First Soil Association certified herbal hair dye for guilt-free glam.
ETHICAL BEAUTY RITUAL - Crafted with fair trade, organic herbs processed with advanced tech for purity and potency.
NOURISH SHINE BOOST - Henna-based formula that restores volume and adds healthy shine—no damage, only glow.
SENSITIVE SKIN FRIENDLY - Ammonia & PPD free, vegan, cruelty-free, and perfect for sensitive scalps.

It’s Pure Organic Herbal Hair Dye in Dark Brown is a premium, Soil Association certified organic henna powder that delivers a unique, natural dark brown color while enhancing hair volume and shine. Blended in the UK with fair trade Indian herbs, this vegan, cruelty-free formula is free from ammonia, PPD, and gluten, making it ideal for sensitive skin and all hair types. With a 180-minute cure time, it offers permanent, damage-free hair coloring that nourishes and revitalizes your hair.

Specifications

ASIN	B00FQRMUK0
Benefits	Gentle on Hair & Scalp
Best Sellers Rank	1,726 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas
Brand	It's Pure
Brand Name	It's Pure
Colour	Dark Brown
Container Type	Sachet
Country Of Origin	United Kingdom
Customer Reviews	4.0 out of 5 stars 683 Reviews
Full Cure Time	1.8E+2 Minutes
Hair Color Permanence	Permanent
Hair Type	Grey Hair,Blonde
Hair type	Grey Hair,Blonde
Item Form	Powder
Item form	Powder
Manufacturer	It's Pure Organics
Manufacturer Part Number	E0610
Material Features	Gluten Free, Natural, Organic
Material Type Free	Ammonia Free
Model Number	E0610
Number of Items	1
Package information	Sachet
Product benefits	Gentle on Hair & Scalp
Recommended Uses For Product	Hair coloring
Suitable Hair Colour	Dark Brown
Unit Count	110.0 gram

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144.61 DT

Duties & taxes included

In stock

Sold byAmazon TunisiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Tunisia.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

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5 days ago

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