









💄 Shine bright, feel light—gloss that loves your lips back!
Tower 28 ShineOn Milky Lip Jelly is a non-sticky, hydrating vegan lip gloss enriched with a unique blend of five plant-based oils. Offering 12 translucent shades from milky nudes to juicy tints, it delivers lasting moisture and shine while being safe for sensitive skin. Clean, cruelty-free, and designed for everyday wear, it’s the perfect fusion of gloss and balm for a modern, conscious beauty routine.












| ASIN | B0BBH93R65 |
| Age Range Description | Adult |
| Best Sellers Rank | #56,437 in Beauty ( See Top 100 in Beauty ) #320 in Lip Gloss |
| Brand | Tower 28 |
| Brand Name | Tower 28 |
| Color | Milky Mauve, Red |
| Colour | Milky Mauve, Red |
| Container Type | Tube |
| Coverage | Sheer |
| Customer Reviews | 4.6 out of 5 stars 1,047 Reviews |
| Finish Types | High-Glossy |
| Finish type | High-Glossy |
| Is the Item Heat Sensitive? | Yes |
| Item Dimensions | 19 x 19 x 99 millimeters |
| Item Form | Liquid |
| Item Weight | 0.07 Pounds |
| Item form | Liquid |
| Lip Color Intensity | Sheer |
| Lip Color Shade Depth | Light |
| Lip Color Type | Lip Gloss |
| Lip Color Undertone | Cool |
| Manufacturer | Tower 28 |
| Manufacturer Part Number | T012-07-0000 |
| Material Type Free | Vegan, Cruelty Free, Nut Free |
| Model Number | 2593812 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Hydrating, Moisturizing, Soothing, Plumping, Non-sticky, High-shine |
| Product benefits | Hydrating, Moisturizing, Soothing, Plumping, Non-sticky, High-shine |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Apricot, Raspberry Seed Oil |
| Special ingredients | Apricot, Raspberry Seed Oil |
| Specialty | Cruelty Free |
| Target Audience | Unisex-Adults |
| UPC | 850039518003 |
| Unit Count | 1.0 Count |
M**H
Awesome
My favorite, vegan and safe. Ordered and i am reordering
L**R
Obsessed!
Such a nice change to gloss or lipstick, non sticky and gorgeous color, just ordered XOXO - great new addition to my make up bag.
N**A
Expired item
I received an expired one, the shade is beautiful (cashew), looked lighter than in the pictures. But it’s definitely expired, it smells off, like some old crayons or oil that gone bad, and it gives an unpleasant feeling on my lips. Clean beauty gets expired quickly and unlike Korean brands, here the expiration date is not indicated.
R**Z
Received an item that had already been used.
I received a used item.
م**ي
ملمع شفايف
حلو
A**N
Lip Oil Fiend
If you’re here, you’re lucky because I am a lip gloss fanatic and I have tried so many oils to help you decipher some of the best formulas. Of the affordable lip oils, these are my favorites to use (from least to most): Nyx Fat Lip Oil (polar peppermint): Not terribly sticky, but I don’t love to reapply this one for some reason. The formula just isn’t my favorite. It offers a tingly sensation on the lips, but doesn’t give me that minty fresh feeling when I inhale like I’ve experienced with other peppermint lip balms — the mint just kind of “sits” there and tingles on the lips if that makes sense.. I guess it’s better than the C.O. Bungalow peppermint gloss because it doesn’t leave this white residue the way that that one does when reapplying. But I don’t notice any plumping and I don’t love the sheer blue pigment, so it’s on the bottom of my faves. I’d still be curious to try out their clear one. Nyx Butter Gloss (clear): The first near “lip oil” I tried because I hated the tackiness of traditional lip glosses. I don’t have many quarrels with this other than I’ve now tried smoother, non-tacky oils which I prefer because they are more slippery and hardly sticky. This formula gets grainy depending on the weather. It contains a lot of product for the price point, which is wonderful if you’re looking for an honest and affordable gloss. Gingersnap is for the baddies Tower 28 Lip jelly (sesame): This is about tied with the Nyx butter gloss for me in terms of performance. Sesame is a gorgeous everyday color and non-sticky gloss which I’m able to reapply without any white buildup on the lips. Personally, I don’t love the scent — smells like old coconut? Maybe my batch wasn’t fresh. It isn’t an overpowering smell and I can’t taste anything so it doesn’t bother me. I would say it’s mostly on par with the butter gloss texture, but maybe ever so slightly less sticky on the lips which I prefer. Con is it’s on the pricier side. Don’t be fooled by the packaging — you actually get more product in the Nyx butter gloss for way less money. Milani Lip Oil (passion fruit coconut): This lip oil is highly recommended. I like it! Again, don’t love the scent it’s like it wanted to be a pineapple coconut but it just missed the mark for me. I tried the most clear color, but I think I will be trying Coco Cacao as I read it is only a faint brown color that fades over time. It is also moisturizing on the lips and a good price point. Smackers Fruit Glaze Lip Oil (banana): I know this was probably made for children, but can we talk about this ? It is COMPLETELY non-sticky. Oh, I love the formula so much. The scent and taste ? Exact replica of a banana laffy taffy. I mean I’m obsessed! This is my go to for an every day shine. Con? Zero lasting power. Maybe 30-40 mins. However, it’s super cheap and has lasted me 3 months with regular use (+ reapplying through the day). I also wish the packaging were a bit slimmer. If you’re looking for a nighttime lip oil to swipe on before bed without sacrificing one of your fancy oils, I’d say this one’s great! Homebody Liquid Love Lip Oil (by Kali Uchis): My “higher end” lip oil. I LOVE it. The scent is of a sweet rose: divine like Kali. It’s moisturizing, lasts longer than my beloved children’s lip smacker oil. This one’s my go to clear gloss when going out with my boyfriend. I use this in situations where I need something to perform reliably through eat and drink, no residue / white buildup from reapplication, and I can kiss my boyfriend without it getting in the way. It’s pricy, but this is the one for me so far 💋
B**K
Such a beautiful gloss!
Really nice formula, feels hydrating on and very sheer color - just enough tint to make it a very natural lip color gloss. Not sticky at all and just enough shine. This will be a gloss that I keep on me throughout the day!
P**S
Very Soothing
This lip gloss goes on so soft, not sticky at all. I like the Pistachio shade, but it's very neutral. I just ordered a brighter color to add to my collection.
E**Y
Good but smells weird
Works great probably the best feeling lip gloss I've tried but the smell was horrible to me I've asked others and they say it smells good so I guess it's to each just warning people!
Trustpilot
3 weeks ago
3 days ago