We Are All Weird: The Rise of Tribes and the End of Normal

As always Seth Godin inspires with this book too! Social Media has and is revolutionising the world, it allows everyone to express their uniqueness to the world. In this book Godin explains being weird in your own way allows you to join a tribe of like-minded people scattered all over the world. We are no longer going to be classified by nationalities but by tribes...the craft beer tribe, the herbal medicine tribe, the raw food tribe, the Manchester United fan club tribe, etc.This is a great insight into what really is happening in the world today. A quick but very inspiring read!

a great book perfect size for reading as part of course work which proved easy to understand and really got you thinking about tribes and why its fine to be different.

Great boot - top content

Short, simply but good read.

Dünn, aber viele Interessante Ansätze und einfach Geschrieben. Ein super Buch!

"One way to strengthen a maintain a tribe is to demand conformity. If all the people wear the same hat or perform the same rites, the tribe gains power. Humans have an ingrained need to do the right thing. We succeed as a civilization because we're wired to be open to morality, to avoid being desensitized selfish entities. Marketers and leaders often take advantage of that openness to create new standards that feel to us like moral imperatives.Whenever significant weirdness shows up in society, defenders of the status quo speak up to decry the immorality of it. Freeing the slaves was decried as immoral. Generations later, we have come to the conclusion that precisely the opposite is true, and that, the new normal (the weird) is also the new moral."

Weird Stuff for all of us Weirdos!

Talks about segmentations and notify else

Das Buch ist definitiv praxistauglich. Ich persönlich habe recht viele Lesezeichen setzen müssen. Endlich ist meine Zeit da. Dieses Buch ist für jeden, der ernsthaft ins Business möchte, ob für Fun oder für Living. Der Mann hat die aktuelle Situation vollkommen realistisch erfasst und verständlich begründet.